The Alternative Balance Professional Group has offered liability insurance & business tools to Health, Beauty & Wellness Professionals for over 25 years. We would love to support your work!

"Alternative Balance covers all my different modalities in one place with a user-friendly website and great customer service.”

- Kathryn D.

Health, Fitness, Beauty & Wellness Insurance

We insure over 500 types of industries, including fitness instructors, yoga instructors, nutritional consultants, life coaches, health & wellness coaches, massage therapists and many more. Whether you work in-person or online (live streaming AND pre-recorded videos), our insurance plan is the right coverage for your business.


Professional Services Covered


Years In Business


Satisfied Members

Customer Testimonial

"Kristine was so amazing and the call was the most helpful and informative process! I am thrilled to be covered with Alternative Balance, and for anyone in my field of fitness, I would not recommend any other company!"


Customer Testimonial

“As someone in the non-traditional business of Energy Healing, I was naturally nervous about being able to find legitimate insurance... Enter Alternative Balance! They came highly recommended from a friend who provides Fung Shui services and who is married to a lawyer and both are very happy with them. So happy I checked them out! Set up was simple, pricing is fair and customer service is knowledgable and quick. Thank you! And look at that - I am your 100th review! 😃


Customer Testimonial

“Alternative Balance covers all my different modalities in one place with a user-friendly website and great customer service.”


Customer Testimonial

“The customer service reps at Alternative Balance are wonderful! Thank you Dawn and Kristine! I am very happy with the product and service.”


Customer Testimonial

“The Customer Service answered all of my questions, she even saved me some money. She was very professional and courteous and I can tell she enjoyed her job.”


Customer Testimonial

“Great customer service. I am very please that my reiki and health coaching practice are covered under one policy.”


Customer Testimonial

“Alternative Balance is affordable and easy to work with!"


Rates & Pricing

Get instant quotes! Our plan grows with your business and follows you anywhere. Free proof of coverage is sent directly to your email within seconds of payment.

Every Alternative Balance policy/membership includes the most value at the most affordable price for employers, professionals, students and part-time workers in the health, beauty, fitness and wellness industries.

Coverage is available for members based in the U.S. and follows you wherever you work - even internationally!

Customer Testimonial

“I was able to talk to an actual person to help clarify all of my questions before buying. That helped me to feel confident in making sure I had the coverage I needed.”


A few of the industries we insure

With Alternative Balance, you don't have to worry about adding each service you provide to a separate policy. Our service plans provide insurance coverage for over 500 professional trades in the fields of beauty, fitness, massage and wellness. All for one low price! We also offer optional coverage for Sexual Abuse Liability and Cyber Liability.

Coverage Details

Coverage includes claims made professional liability and occurrence general liability. We also include international coverage for those with a U.S. residence.

Customer Testimonial

“Website is very clean, clear and easy to navigate. I put in a callback for one clarification and was called within 90 minutes (yeah, same day, real person). Everything complete same day. Perfect.”


Get Exclusive Emails to Support Your Business

Benefit Suites

Our Benefit Suites include templates for client information, discounts on web services, marketing help, online business management services, and much more.

Member discounted partner Solutions

Below is a list of solutions that we have put together of services that can help you see success.

Legal Services

Customer Review Services




and many more

Customer Testimonial

“Excellent service while evaluating the coverage. Good education about the breadth of the services that are covered. A colleague researched options for coverage for telehealth bodywork sessions and selected this company. I am glad she did the research for me, and I am now switching with confidence from the company I have been with for 22 years.”

Kieran S.

Member discounted partner insurance providers

Below is a list of solutions that we have put together that can help you see success

Dental Insurance

Disability Insurance

Car and Home Insurance

Health Insurance

Product Liability Insurance

Launch Your Passion with AB Launch Pad

Whether you're already an Alternative Balance member or someone thinking about joining, we want to help you launch your business growth through an exploration into your true motivations and avenues to get your skills out into the world.

Not ready to buy?

Let us remind you! Schedule an insurance reminder, then check out the AB Launch Pad, our
new product designed
to help you launch your business growth!

Call: 1-800-871-3848

41 Liberty Hill, Bldg 2, Henniker, NH 03242

Shopper Award
For every policy purchased between November 18 - 30, AB will donate a non-perishable item to the local food pantry. Get your policy today!