Real, live business learning you can apply right away, to help grow your business.

AB is booking top hosts each month to teach the business topics that matter most to our members.

Intro to SEO with Dan Shure

Dan Shure will be taking us through the steps to take on your website for more visibility in search engines.  He will be working through a few of your sites live!

Dan Shure is co-owner of Evolving SEO with his wife Sarah. He has helped companies like GBH (Boston’s NPR and PBS), ButcherBox, Harvard Business Review, Zappos, and more solve challenging SEO problems and grow traffic since 2009. Dan is also the host and producer of Experts on the Wire, a popular SEO podcast downloaded over 800,000 times. Dan has spoken at conferences such as Social Media Marketing World, Content Jam, Content Marketing World, SMX and more. Dan’s articles and quotes have appeared on sites like Moz, The Next Web, Entrepreneurs on Fire, The New York Times, Search Engine Roundtable and more!

  • Thursday February 23rd
  • 1:00 PM EST

5 STEPS TO AN AUTHENTIC (AND EFFECTIVE) SOCIAL MEDIA STRATEGY

You want to be on social media - and you know your clients are there - but you also want to market your business in a way that feels authentic to you and your brand. In this webinar, we're going to talk about how to create a strategy that's aligned with your values and offering, while also being effective. You'll leave this session with fresh content ideas, a clear strategy, and a few key hacks for doing less while also growing your business through social media.

Jessica Thiefels is the founder and CEO of Jessica Thiefels Consulting, 2x podcast host, and 4x published author. She’s been featured in top publications including Forbes and Entrepreneur and was named one of Yahoo!’s Top 10 Marketing Coaches to Follow. Her mission is to help female-founded mental wellness brands amplify their message with intentional and authentic organic marketing.

  • Wednesday, March 22nd
  • 1:00 PM EST

DEVELOPING YOUR GROUP PROGRAM OUTLINE

The seven steps to creating a perfect match for your dream clients and curriculum to launch your group health program.

For 15 years, Sarah has helped health providers increase their income and impact by using her passion for health with her drive to leverage time and teach others to do the same. Sarah is a Certified Online Curriculum Specialist and designs signature health programs for adult learners.

As the host of The Health of Your Business podcast, Sarah has interviewed the most prominent experts in functional and holistic health today.

Sarah lives on Boston's North Shore with her husband, Dan, and three children - Ella, Brody and Duke - where they live a plant-based lifestyle and take advantage of all New England has to offer.

  • Thursday April 27th
  • 1:00 PM EST

HOW TO INCREASE VISIBILITY ONLINE USING CONTENT, SOCIAL MEDIA, DIGITAL PR AND BACKLINKS

E.A.T. the main ingredient to mastering Google Search Rankings! Google's algorithm determines your presence online. E.A.T. stands for Expertise, Authoritativeness, and Trustworthiness.  The shift online is toward how a user perceives your brand. Let's talk about how you can build your E.A.T. credibility using content, social media, digital pr, and backlinks to increase visibility online.

Kathleen Marrero owns First Fig Marketing & Consulting, a full-service digital marketing agency. She has worked with small business owners and entrepreneurs, helping them expand their online visibility to increase brand recognition and revenue using modern digital marketing strategies.

  • Wednesday, May 17th
  • 1:00 PM EST

Know Your Money, Grow Your Business: Setting Your Business Up for Financial Success

Are you a solopreneur or small business owner? During this program, you will learn simple and actionable strategies to get your business finances in order so you can save time, stress less, and keep more of the money that you earn. 

Sara Fins is an expert Financial and Certified Health Coach and retired CPA who spent over a decade as an accountant in the corporate world and a decade running her own health coaching practice. Now she blends her accounting background and entrepreneurial experience to help other solopreneurs manage and master their business finances with ease.

Through her private coaching programs, workshops, and her signature course, “Easy Business Bookkeeping,” Sara helps small business owners feel confident managing their business finances so they can save time, stress less and keep more of the money that they earn.

  • Wednesday, June 21st
  • 1:00 PM EST

Past Webinars

Business Planning with Joy Taylor

This masterclass is about intention and direction. You will be called to define and measure success on your terms. You will walk away with a business dashboard (your metrics) to track your 2023 milestones and stay attuned to your work's mission, vision, and values. This is a 75-minute zoom session where you will be you’ll be guided through a proven process to:

  1. Define your business soul statements
  2. Plan for your success using the Business Soul MAP process
  3. Set clear intentions for 2023

This interactive session will include presentation and breakout rooms. Bring paper and a pen, and be prepared to take notes.

  • Thursday Jan 5th
  • 1:00pm EST/10am PT

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