2026
October
Your Wellness Business: From Formation to Protection with Heard, Solo Health & Alternative Balance
Presented by Heard, Solo Health & Alternative Balance
Heard is bringing together two of their trusted partners, Solo Health and Alternative Balance, for a collaborative conversation covering the essentials of running and protecting your wellness business.
Running a wellness business means navigating much more than the work you do with your clients. From choosing the right business structure and staying ahead of taxes to finding health insurance and protecting your practice from liability, there are important business decisions at every stage.
Together, we’ll explore business formation and legal structures, tax and financial management, health insurance, and liability protection—including professional liability insurance, contracts, and waivers.
Whether you’re just starting out or your practice is growing, you’ll walk away with practical considerations to help you make informed decisions and better protect your business along the way.
Meet the Expert Panelists
Drew Milton, Senior Business Advisor | Heard
Heard helps self-employed professionals manage the financial side of their businesses, including bookkeeping, taxes, and financial organization. Learn more about Heard.
Allison Scopinich, Lead Plan Advisor | Solo Health
Allison is a licensed insurance expert who has led both the Member Support and New Business teams at Solo. In her current role as Lead Plan Advisor, Allison helps self-employed business owners evaluate their healthcare options. Solo Health helps independent professionals navigate health insurance options and find coverage that fits their unique needs. Learn more about Solo Health
Miriam Ball, CIO | Alternative Balance
Miriam Ball is the CIO and a CPCU-credentialed property & casualty broker at Alternative Balance, specializing in master programs for the fitness, beauty, and wellness industries. With over 20 years of experience, Miriam has worked with various groups to help make insurance accessible and easy to understand. Alternative Balance provides wellness professionals with insurance protection and business resources designed around the unique needs of their practices. Learn more about Alternative Balance
Past Webinars
The Business Side of Stress: Rethinking Life Insurance for Your Health, Business & Financial Future
Hosted by Stephanie Spurgeon, Functional Nutritionist, Wellness Educator and Licensed Life Insurance Producer
You probably know what life insurance is—but have you ever considered how it could fit into your overall financial and business plan?
As wellness professionals and small business owners, we put a lot of thought into taking care of ourselves, managing stress, and building a healthy, sustainable life. But financial wellness is an important part of that picture, too.
Join Stephanie Spurgeon for an approachable conversation about looking at life insurance from a different perspective. We’ll explore living benefits, protecting yourself and your business, retirement and long-term financial planning, and some of the ways life insurance may be incorporated into a broader financial strategy.
Whether life insurance is something you’ve been meaning to learn more about or you simply want to better understand your options, this conversation is designed to make the topic feel a little less overwhelming and a lot more approachable.
About our Host: Stephanie Spurgeon is a Functional Nutritionist, Wellness Educator, small health and wellness business owner, and Licensed Life Insurance Producer. She is the founder of Picture Your Health and brings together her experience in health, wellness, and financial education to help others better understand the connection between their health, business, and financial future. To learn more about Stephanie and her work, visit Secure With Steph for financial wellness resources and Picture Your Health for health and wellness resources.
The Exhausted Empath: Practical Tools for Energetic Hygiene
Hosted by Scenario Silver, Certified Hypnotherapist, Psychic, and Energy Worker
Do you feel drained after a day of sessions, get easily overstimulated, or find yourself absorbing others’ emotions? You may be unconsciously taking on other people’s energy. For many empaths the gift of heightened sensitivity can feel overwhelming and out of control. The good news is that a calmer, more grounded and energetically secure existence is possible.
Join Scenario Silver, certified hypnotherapist, energy worker, and psychic practitioner, for a presentation on how to go from exhausted to empowered with practical tools for grounding, clearing, and protecting your energetic field. They will lead a gentle guided hypnotic journey to explore your underlying beliefs and begin the process of releasing yourself from counterproductive subconscious patterning. By learning how to create a clear energetic space, we can better support our clients, connect with our intuition, and move through our work with more balance and confidence.
Important: Waiver Was Required for Hypnosis Participation
As part of this session, Scenario offered a group hypnosis experience.* Participation in the hypnosis portion was completely optional, and attendees were welcome to join the presentation without participating in the hypnosis experience.
Participants who chose to participate in the hypnosis portion were required to complete and sign a waiver beforehand. A required registration question was also included to confirm that participants had reviewed and completed the waiver prior to participating.
About Your Host: Scenario Silver, CHt of Fathom Hypnosis, practices professionally as a hypnotherapist, psychic, and spirit-level energy worker. They specialize in helping highly sensitive people navigate personal transformation from an energetically safe, grounded, and protected space. Learn more at FathomHypnosis.com
*Please note: Hypnosis is not advised for individuals who are currently experiencing symptoms or have a history of epilepsy or severe mental health conditions such as psychosis, schizophrenia, bipolar disorder, dissociative disorders, personality disorders, severe depression, untreated PTSD, or other conditions that may impair emotional stability or perception of reality.
Legally Protected: The Essential Legal Basics Every Wellness Business Needs to Grow with Confidence
Hosted by Chad from the Conscious Counsel
Protecting your wellness business doesn’t have to be complicated. In this practical webinar, hosted by Chad from Conscious Counsel, we’ll break down the essential legal basics every wellness professional should know, including client agreements, liability waivers, privacy policies, and terms and conditions.
You’ll learn what these documents are designed to do, what they should cover, and common gaps wellness businesses may overlook. We’ll also explore how having the right legal foundations in place can help you set clear expectations with clients, protect your business, and move forward with greater confidence.
Whether you’re just starting out or have an established wellness business, this session will give you a clearer understanding of the legal essentials—without the complicated legal jargon or overwhelm.
About Conscious Counsel: Conscious Counsel provides approachable legal guidance for creative, ambitious, and heart-led business owners. Their practical legal solutions help wellness and community-focused businesses protect what they’ve built, strengthen their foundations, and grow with confidence—without the traditional legal jargon or overwhelm.Learn more: https://www.consciouscounsel.ca/
Starting Your Solo Practice? Beat Decision Paralysis and Get Your Systems Right
Hosted by Avigdor Azamir, Founder & Coach of Sage and Savvy
Starting your own wellness practice can feel overwhelming. With so many decisions to make, it’s easy to get stuck, second-guess yourself, or put off the systems that will help your business run smoothly.
In this practical session, Avigdor will help new and emerging wellness practitioners cut through the noise and focus on what matters most when building a strong business foundation. You’ll learn how to make confident decisions, establish simple systems, avoid common mistakes, and create a more organized, sustainable practice from the start.
Whether you’re preparing to launch or are already seeing clients, this session will give you practical tools and a clear roadmap to help you move forward with greater confidence—and spend less time figuring everything out the hard way.
About the Host: Avigdor is the co-founder of Crunchy Buzz, a marketing and business-development company for health and wellness practitioners, where he has spent the last decade helping established professionals build and grow thriving practices. Sage & Savvy is his newest effort, created specifically to support new and emerging practitioners as they build their businesses. His approach is practical and actionable, helping wellness professionals save time, avoid common mistakes, and create sustainable practices from the ground up. Learn more at https://sageandsavvy.org
BECOMING A BETTER SOUL-CENTERED PRACTITIONER
Hosted by Gavin Taylor, M.A., M.F.T
Join Gavin Taylor, M.A., M.F.T. for this 90-minute interactive group mentorship session. Gavin has been a licensed spiritual therapist and leadership mentor for over 40 years. He served as core faculty for 16 years, teaching a renowned Masters degree program in Spiritual Psychology. He specializes in mentoring practitioners who want to integrate principles and practices of spirituality and transformation in their work with clients.
Gavin has an extensive "backpack” of paradigms and tools developed over his career to support clients in embracing new levels of healing, awakening, intimacy, creativity, and leadership.
During these dynamic sessions, practitioners are invited to confidentially share their questions and challenges working with specific clients and receive targeted mentoring designed to enhance their effectiveness. Practitioners also have a safe space to share about and receive mentoring support regarding their own personal levels of healing and evolution being reflected in their work with clients.
You can learn more about Gavin’s work and professional background at his website, gavinjtaylor.com
The Clinical Application of Peptides: Strategic Tools for Total Wellness
Hosted by Laura Young, FDN-P
Midlife Hormone Specialist & Peptide Expert
Board-Certified Functional Wellness Practitioner
Join wellness practitioner and educator Laura Young of Total Wellness Solutions for an evidence-based webinar designed specifically for healthcare and wellness practitioners. Laura specializes in bridging the gap between peptide research and real-world clinical application, providing the protocols, guidance, and strategies needed to use peptides confidently and effectively with clients.
In this session, she will cover:
- A fundamental breakdown of what peptides are and how they work in the body.
- How to apply peptides as strategic tools to support overall health, anchored in strong foundations like nutrition, lifestyle, and metabolic health.*
- Essential practitioner topics, including safety, legal considerations, responsible sourcing, and effective use with clients.
This focused session is designed to help you confidently navigate the growing field of peptide application and elevate your practice.
About the Host: Laura Young, FDN-P, is a Midlife Hormone Specialist, Peptide Expert, and Board-Certified Functional Wellness Practitioner. Through practitioner education and mentorship, she helps healthcare and wellness professionals bridge the gap between peptide research and real-world practice by providing evidence-based protocols, safety guidance, and practical implementation strategies. Learn more at www.totalwellnessolutions.com/
*Alternative Balance excludes coverage for injectable peptides or medical services involving administering injectable medications or supplements.
AB Community Connection and Networking!
Facilitated by Joy Taylor, Intuitive Business Strategist
This quarterly, members-only gathering has become a powerful space for real connection within our AB wellness community. It brings together small business owners who are navigating similar challenges, creating an open, supportive environment where members can share honestly, exchange ideas, and receive insight from peers who truly understand the journey.
There’s no judgment—just grounded conversation, lived experience, and practical wisdom shared in community.
You’ll have the chance to introduce yourself and your work, engage in meaningful group discussion, and explore ways to support and learn from one another.
Come camera-ready for this interactive, workshop-style session featuring guided group sharing, breakout conversations, and bonus marketing insights. The event includes 60 minutes of facilitated connection, followed by a 15-minute live Q&A with Joy Taylor to answer your questions directly. Learn more about Joy on her website.
This is a great opportunity to strengthen your business through authentic relationships and community support. Can’t wait to see you there!
Committed Clients and Predictable Income:
The Missing Structure in Most Wellness Practices
Hosted by Joanna Sapir, Business Strategist
If your clients get great results but your income still feels inconsistent, the issue isn’t your skill—it’s how your business is structured. In this workshop, Joanna will show you how to create both deep client transformation and predictable income—without burning out or overworking. You’ll discover a framework that helps you move out of one-off sessions and into programs that support long-term results for your clients and sustainability for your business.
You’ll learn the 3 essential elements every profitable, sustainable practice must have, why working harder or marketing more won’t fix an unstable business model, how to attract committed clients ready for real change, how to package your work to boost client results and business profitability, and how to move from reactive decision-making to strategic leadership.
About the Host: Joanna Sapir is a business strategist for holistic practitioners, specializing in repeatable systems, client enrollment, and steady income. She has over 20 years of teaching experience and hosts the Business Revolution for Practitioners podcast. Learn more at joannasapir.com.
Soul Conversations for Living Fully:
A Compassionate Care Workshop for Healers, Care Providers & Sacred Service Professionals
Hosted by Jennifer Martin, MA, NBC-HWC, E-RYT 500
Join Jennifer Martin of Jennifer Janelle for a restorative workshop created for healers, caregivers, therapists, and sacred service professionals who support others in emotionally demanding work.
Those who care for others often carry unseen burdens—grief, emotional fatigue, vicarious trauma, and burnout. This session offers a supportive space to pause, replenish, and reconnect with the deeper meaning of your work. Together, you will explore self-compassion and emotional resilience while navigating grief, loss, and cumulative sorrow. Jennifer will guide conversations around vicarious trauma, burnout awareness and healing, and sustainable self-care practices that support those who care for others. Participants will also have the opportunity to reconnect with their sense of purpose and sacred service while reflecting on meaning, mortality, and living more fully.
This workshop supports you in shifting caregiving from depleting to life-giving, helping you restore your own well-being while deepening your capacity to serve with compassion and clarity.
Alternative Balance members receive an exclusive 20% discount offer on Jennifer’s Compassionate Care 1:1 Session or Care Plan- offering continued support, guidance, and care beyond the session.
About Our Host: As a well-being coach, meditation teacher, grief tender, and somatic practitioner, Jennifer Martin is devoted to community care. Her work sits at the intersection of nervous system care, compassionate self-inquiry, and the art of living fully. With a background spanning trauma-informed movement and meditation, grief tending, death care, spiritual care, and soul-aligned life design, she brings a grounded, integrative approach to supporting the people who spend their lives in service to others. Jennifer holds a particular devotion to healers, care providers, and wellness practitioners — those who pour deeply into their work and often need a place to slow down, exhale, and reconnect with themselves. Her offerings create spaciousness in the nervous system and invite practitioners back into presence, sustainability, inner resourcing, and meaning in their own lives and work. Learn more at jenniferjanelle.com
Grow Your Business The Fun Way: Profitable Collaborations & Partnerships
Hosted by Hailey Rowe, Marketing & Sales Coach + Strategist
If you’ve ever left a networking conversation thinking, “That went nowhere… now what?”—this session is for you.
Join marketing and sales coach Hailey Rowe for a practical and energizing workshop on how to turn collaborations into real business growth. In this session, you’ll learn how to find the right partners, structure win-win opportunities, and actually follow through so your collaborations lead to visibility, clients, and revenue—not just conversations.
Hailey will break down the do’s and don’ts of collaborations so you can stop guessing and start building partnerships that consistently support your business growth in a scalable way.
Whether you’re new to collaborations or ready to refine your strategy, you’ll walk away with clear steps to make networking more intentional, more effective, and a lot more fun.
About the Host: Hailey Rowe is a marketing and sales coach and strategist who helps entrepreneurs grow their businesses through simple, sustainable marketing strategies, sales confidence, and strategic collaborations that lead to real results.Click here to learn more about Hailey.
Bonus Resources from Hailey:
Get Hailey’s free 4 Steps to Client Attraction Without Social Media Overwhelm cheat sheet and class to get a head start before the workshop
Receive $1,000 off private marketing coaching/consulting plus 4 bonus private 45-minute sessions when you join the Inner Circle
The Magic of the Flow: Chi Gong for Energy & Balance
Hosted by Dror Sinai, Musician, Percussionist, Healer & Chi Gong Instructor
Step into the power of Chi Gong with Dror Sinai and experience how intentional movement can shift your energy, restore balance, and support your overall well-being—physically, mentally, and emotionally.
This interactive session is open to everyone—no experience, special clothing, or equipment needed. Just bring yourself and a space to move as you’re guided through breathwork, gentle stretching, and flowing Chi Gong practices designed to harmonize your energy and leave you feeling grounded and refreshed.
Dror blends movement, rhythm, and healing into a unique approach shaped by his lifelong work as a world-renowned percussionist, educator, and energy practitioner. As the founder of Rhythm Fusion, he has performed and taught internationally and integrates Chi Gong, Reiki, meditation, and sound-based practices into his healing work.
Join us for this grounding and energizing experience—and discover how Chi Gong can support your personal growth, wellbeing, and deeper connection to your own flow.
About the Host: Dror Sinai is the founder of The Magic of the Flow, where he focuses on “making it better than before” through all of his offerings—for participants and for the world. He practices and teaches Chi Gong, self-healing sessions, hand percussion, and performs globally as a musician and educator. Dror also leads “Musical-Morocco Tours,” immersive cultural journeys that blend music, travel, and personal growth, supporting participants in deepening self-discovery and expanding how they experience life. Learn more on his website: https://mugical-morocco.com/
Beyond the Sales Pitch: Discovery Calls You Can Feel Good About
Hosted by Camille Freeman, DCN, RH
Discovery calls (sometimes called clarity or sales calls) can be a helpful way to connect with potential clients and make sure you’re a good fit before working together. When they go well, they feel supportive, clear, and genuinely useful—but when they don’t, they can feel awkward, pushy, or unclear.
In this session, Camille Freeman will help you explore whether discovery calls are a good fit for your practice. If you choose to offer them, you’ll learn how to design a simple, grounded process that supports both you and your potential clients—without pressure or burnout. You’ll leave with practical tools to create calls that feel clear, aligned, and truly helpful for everyone involved.
Special Offer for AB Members: Camille is offering 25% off her self-paced Grow course (focused on finding more 1:1 clients) for 3 months following the presentation, as well as 50% off subscriptions to her Substack newsletter featuring weekly business care tasks.
About the Host: Camille Freeman, DCN, RH, is the founder of Bloom and Grow Nutrition, LLC and offers mentoring and continuing education for herbalists, nutritionists, and integrative health professionals. Through her 1:1 work and membership community, she supports practitioners in building sustainable clinical practices, navigating complex client cases, and growing their businesses with clarity and confidence. Learn more here:https://www.camillefreeman.com/
Step Outside & Expand: Building a Wellness Practice Beyond Traditional Spaces
Hosted by Dr. Sandi, Founder of Beach Meets Wellness
What if your wellness practice didn’t have to stay inside four walls?
Join Dr. Sandi for a 60-minute session exploring how to grow your wellness practice beyond traditional studio or office settings and into creative spaces like outdoor environments, retreats, community partnerships, and collaborative events.
Designed for wellness professionals at every stage, this session will help you reimagine where and how your work can exist while creating intentional, client-centered experiences that support both impact and sustainability. As an Alternative Balance member, your coverage supports work in a variety of environments—and Dr. Sandi will help you confidently explore those opportunities.
You’ll leave with practical strategies, fresh inspiration, and a clearer vision for expanding your practice beyond traditional spaces.
About the Host: Dr. Sandi is a wellness educator, yoga teacher, and sound healing practitioner who helps wellness professionals expand beyond conventional models. As founder of Beach Meets Wellness, she creates ocean-inspired experiences and mentors practitioners in building aligned, sustainable wellness offerings through movement, mindfulness, and community connection. Learn more about Dr. Sandi on her website:
Beyond the Mat: Risk, Insurance & Confidence for Yoga Professionals
Hosted by Alexandra Salas, Bestemming Yoga, featuring Miriam Ball, Chief Insurance Officer at Alternative Balance
Join Alexandra Salas of Bestemming Yoga in collaboration with Alternative Balance for a 60-minute virtual networking and educational session designed for yoga and wellness professionals.
Many practitioners focus on growing their practice, but often overlook the importance of protecting it. In this session, we’ll break down the essentials of insurance coverage—what it protects, why it matters, and how it supports a safe, sustainable career in the wellness space. Through real-world scenarios and practical guidance, you’ll gain clarity on liability, common misconceptions, and smart risk management strategies you can apply immediately.
We’re also excited to have Miriam Ball, Chief Insurance Officer at Alternative Balance, joining the conversation to provide expert insight and answer insurance-related questions from a practitioner’s perspective.
The session will follow a structured yet conversational format, including expert insights, scenario-based discussion, moderated Q&A, and open networking. Whether you’re a yoga teacher, retreat facilitator, independent instructor, wellness professional, or studio owner, you’ll leave with practical knowledge to support responsible professional practice and long-term growth in the yoga and wellness field.
Who Should Attend: Yoga teachers and trainees, teacher trainers, retreat facilitators, independent instructors, wellness professionals, studio owners, and anyone exploring yoga as a professional pathway who wants to better understand insurance, risk management, and how to protect and sustain their practice.
Email Marketing for Wellness Business Owners
Hosted by Eszter Krisztián and Katie Nissley from OfferingTree
Email marketing delivers the highest ROI of any marketing channel, and wellness businesses that use it strategically see 80%+ rebooking rates.
But if you've ever stared at a blank screen wondering what to write, you're not alone.
In this session, Eszter and Katie from OfferingTree walk you through exactly how to build an email strategy that works without adding hours to your plate. We'll create an email from scratch, build a welcome series, set up a lapsed-client segment, and activate a rebooking automation. All in real time.
You'll walk away knowing:
- How to find your authentic voice so emails feel natural, not salesy
- Simple segmentation that makes every email feel personal
- The 4 automations every wellness business needs
- How to avoid the common mistakes that hurt open rates
If you've been putting off emails because it feels overwhelming, this session is for you!
Special AB Member Bonus: All AB members qualify for 50% off the first 3 months of a monthly OfferingTree plan or 15% off an annual plan. Members can access their discount directly through their AB member account anytime!
How to Price Your Services & Create More Consistent Financial Flow
Hosted by Katy Chen Mazzara, Money Mentor
Business coaches often tell you to "Charge What You're Worth," but the truth is—we're all priceless! So how do you price your services in a way that allows you to create the thriving business you’re meant to have? It all starts with your self-worth and belief system, which are the foundations of both your success and financial stability. In this webinar, Katy will guide you in cultivating a conscious and unconscious belief system that supports you and your business. You’ll also learn how to shift your energy to attract a consistent flow of opportunities and abundance, setting the stage for financial stability.
Special Offer for AB Members: $500 off a 10-package of 1-on-1 coaching services plus a bonus 1-on-1 session, and 10% off group coaching or courses.
About the Host: Katy Chen Mazzara empowers creative freelancers and entrepreneurs—anyone with inconsistent income—to make more money consistently, worry less about it, and achieve true financial freedom. By combining mindset work, energetic alignment, and practical business strategies, she helps clients attract opportunities, increase revenue, and build the thriving business they’re meant to have. Learn more about Katy: https://www.katychenmazzara.com
BECOMING A BETTER SOUL-CENTERED PRACTITIONER
Hosted by Gavin Taylor, M.A., M.F.T
Join Gavin Taylor, M.A., M.F.T. for this 90-minute interactive group mentorship session. Gavin has been a licensed spiritual therapist and leadership mentor for over 40 years. He served as core faculty for 16 years, teaching a renowned Masters degree program in Spiritual Psychology. He specializes in mentoring practitioners who want to integrate principles and practices of spirituality and transformation in their work with clients.
Gavin has an extensive "backpack” of paradigms and tools developed over his career to support clients in embracing new levels of healing, awakening, intimacy, creativity, and leadership.
During these dynamic sessions, practitioners are invited to confidentially share their questions and challenges working with specific clients and receive targeted mentoring designed to enhance their effectiveness. Practitioners also have a safe space to share about and receive mentoring support regarding their own personal levels of healing and evolution being reflected in their work with clients.
You can learn more about Gavin’s work and professional background at his website, gavinjtaylor.com
AB Community Connection and Networking!
Facilitated by Joy Taylor, Intuitive Business Strategist
This uplifting, members-only 1-hour experience is designed to help you connect, share, and grow.
You’ll have the opportunity to introduce yourself and your work, tap into the spirit of reciprocity, and explore meaningful ways to support one another.
Come camera-ready for an interactive, workshop-style session featuring group sharing, breakout discussions, and bonus marketing insights. The event includes 60 minutes of guided connection, followed by a 15-minute live Q&A with Joy—stay to get your questions answered.
Don’t miss this opportunity to elevate your business through authentic connections and community.
Health Plans for Self-Employed Practitioners: Demystifying Your Options
Hosted by our Partners at Solo Health Collective
As an independent wellness practitioner, your personal health is closely tied to the health of your business. But your options for health coverage are few, expensive, and confusing. We recognize that searching for a health plan can be difficult - especially for solopreneurs who typically lack traditional employer coverage and must navigate complex or more costly traditional options.
That’s why AB is teaming up with Solo Health Collective to help our members decode their health plan options and find coverage that fits their unique needs during this year’s open enrollment.
In this session you will:
- Understand the current landscape - what health plan options exist for independent workers today?
- Learn what’s driving more practitioners to explore new, tailored plan options like Solo.
- Learn how to compare health plans and select what’s right for your situation.
- Discuss whether you can cancel your current plan if you find something better.
We also host a live Q&A to answer your most pressing health insurance questions! A recording of the presentation will be shared with all registrants.
Get started today by getting your monthly cost and scheduling a 1:1 consultation with the Solo team.
About the Host
Solo Health Collective offers affordable medical plans, specifically designed for solopreneurs. It combines flexible benefits, access to a PPO network, concierge support, and potentially big savings compared to other options. Learn more about Solo here: https://info.hbgsolo.com
Risk Literacy for Yoga & Wellness Professionals
Hosted by Rebecca Sebastian, host of the Working in Yoga podcast and founder of Sunlight Media
As wellness professionals move into mid-career, risk doesn’t disappear—it evolves. In this session, Rebecca Sebastian introduces the concept of risk literacy: developing the ability to assess and navigate uncertainty with clarity, rather than fear or avoidance. Drawing from her experience supporting yoga and wellness professionals in building sustainable, financially viable careers, Rebecca offers a grounded, real-world perspective on navigating growth.
Instead of focusing on worst-case scenarios, this session explores supportive decision-making frameworks, the value of acknowledging and celebrating professional wins, and the importance of regularly evaluating “what’s next.” Together, these practices help protect what you’ve already built while positioning you for thoughtful, aligned growth. This session blends practical insight with reflection to support more confident, long-term decision-making.
About the Host
Rebecca Sebastian is a yoga teacher and yoga therapist with over a decade of experience, the owner of Sunlight Yoga + Apothecary in Davenport, Iowa, and host of the Working in Yoga podcast, where she explores sustainable careers in the wellness industry. Learn more about Rebecca: https://www.workinginyoga.com/
How to Build a Profitable, Sustainable Practice Without Hustle
Hosted by Joanna Sapir
Most wellness practitioners don’t have an effort problem—they have a structure problem. You can be excellent at your work and still feel overworked, underpaid, or stuck chasing the next client.
In this workshop, participants will learn how to create a resilient, profitable practice—one that brings in committed clients, delivers real transformation, and generates predictable income without relying on constant marketing or hustle.
Key takeaways include:
- The 3 elements every profitable, sustainable practice must have (and what happens when one is missing)
- Why working harder or marketing more won’t fix an unstable business model
- How to attract the right clients—people who are committed, consistent, and ready for real change
- How to package your work so clients get better results and your business becomes more profitable
- How to build a business that works with your energy instead of against it
- How to move from reactive, day-to-day decision making into intentional, strategic leadership
About Joanna Sapir:
Joanna Sapir is a business strategist for holistic practitioners, specializing in repeatable systems, client enrollment, and steady income. She has over 20 years of teaching experience and hosts the Business Revolution for Practitioners podcast. Learn more at joannasapir.com.
The 4 Steps to Booking Clients Using Instagram
Hosted by Hailey Rowe, Business Coach & Strategist
Tired of posting and “hoping” to get more clients? Come learn her 4-step plan you can use to book more clients and discovery calls using Instagram. Hailey will walk you step-by-step through how to grow your audience and sales using Instagram in a simple, strategic way.
You’ll learn why Instagram is the place to be in 2026, how to simplify your marketing and growth into 4 clear steps, non-salesy relationship-building examples that have led to hundreds of email subscribers and discovery call bookings, and what’s working on Instagram in 2026 (and what’s not).
Hailey Rowe is a Marketing & Sales Coach/Strategist and LinkedIn Lead Generation Expert who helps wellness, beauty, and online entrepreneurs grow their sales, increase brand visibility, and build profitable businesses that last. She has been recognized as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) and one of the Top 6 Business Coaches for Health Coaches (Primal Health Coach Institute). Learn more about Hailey at www.haileyrowe.com
6 Must Haves for a High-Converting Wellness Website
Don’t miss this exclusive session with our partner, OfferingTree, hosted by Eszter Kristztian!
Is your website a welcoming virtual front door to your business, or is it a barrier keeping students away? In the fitness and wellness world, your digital presence is often the first "vibe check" a potential client performs. If your site is cluttered, confusing, or difficult to book on, you’re losing business before the first sun salutation. Join us for an action-packed session where we strip away the complexity of web design and show you how to create a professional, high-converting website.
OfferingTree is an all-in-one business management platform that allows clients to book and pay for services, access on-demand content, sign up for memberships, and more. Learn directly from the experts with a guided walkthrough of the platform and discover how to use its features to grow your business efficiently.
Special AB Member Bonus: All AB members qualify for 50% off the first 3 months of a monthly plan or 15% off an annual plan. Members can access their discount directly through their AB member account!
BECOMING A BETTER SOUL-CENTERED PRACTITIONER
Hosted by Gavin Taylor, M.A., M.F.T
Join Gavin Taylor, M.A., M.F.T. for this 90-minute interactive group mentorship session. Gavin has been a licensed spiritual therapist and leadership mentor for over 40 years. He served as core faculty for 16 years, teaching a renowned Masters degree program in Spiritual Psychology. He specializes in mentoring practitioners who want to integrate principles and practices of spirituality and transformation in their work with clients.
Gavin has an extensive "backpack” of paradigms and tools developed over his career to support clients in embracing new levels of healing, awakening, intimacy, creativity, and leadership.
During these dynamic sessions, practitioners are invited to confidentially share their questions and challenges working with specific clients and receive targeted mentoring designed to enhance their effectiveness. Practitioners also have a safe space to share about and receive mentoring support regarding their own personal levels of healing and evolution being reflected in their work with clients.
You can learn more about Gavin’s work and professional background at his website, gavinjtaylor.com
AB Community Connection and Networking!
Facilitated by Joy Taylor, Intuitive Business Strategist
This uplifting, members-only 1-hour experience is designed to help you connect, share, and grow.
You’ll have the opportunity to introduce yourself and your work, tap into the spirit of reciprocity, and explore meaningful ways to support one another.
Come camera-ready for an interactive, workshop-style session featuring group sharing, breakout discussions, and bonus marketing insights. The event includes 60 minutes of guided connection, followed by a 15-minute live Q&A with Joy—stay to get your questions answered.
Don’t miss this opportunity to elevate your business through authentic connections and community.
Become Your Own Business Coach: A Workshop for Service-Based and Wellness Professionals
Hosted by Laura Chandler, M.A. Counseling
Join Laura Chandler, spiritual healer and mindset coach, for a practical and empowering workshop designed specifically for service-based and wellness professionals.
Become Your Own Business Coach is a hands-on session focused on building the self-coaching skills you need to navigate self-doubt, slow seasons, overwhelm, and loss of momentum—without relying on constant outside support. Laura combines intuitive guidance, energy awareness, and mindset tools to help you move out of the freeze response and into clarity, confidence, and aligned action.
In this workshop, you’ll learn:
- Simple self-coaching tools to guide yourself through tough moments
- Practical mindset and emotional regulation techniques to stay grounded through setbacks
- A step-by-step framework to reset quickly, regain clarity, and rebuild momentum
You’ll leave with a Self-Coaching Toolkit you can return to anytime frustration, fear, or uncertainty arises—helping you lead yourself forward with greater ease and confidence.
AB Member Bonus:
AB members receive $100 off Laura’s Subconscious Reset Sessions—a package of 3 private 1:1 sessions designed to dissolve blocks quickly and create lasting momentum.
A Holistic Approach to Business & Wealth: Q&A with Joy to Understand What It Really Takes to Be Profitable as a Practitioner
📅 Event Update: This live Q&A will now take place on February 4, 2026
Hosted by Joy Taylor
In this 75-minute live webinar, we’ll take a 360-degree look at entrepreneurship—honoring both the inner and outer realities of building a business that works. You’ll be guided through a diagnostic “vision quest” to see where your business is strong and where growth is most needed. We’ll explore essential elements of business success, including delivering real results for clients, mindset and resilience, marketing you enjoy, strategic simplicity, and operational clarity. Open Q&A will allow for real-time insight and practical application.
Joy Taylor is an Intuitive Business Strategist, author of Inspired: 7 Wisdoms of a Soul-Inspired Life, and creator of The Business Soul Map. With 30+ years of experience, she has helped thousands of entrepreneurs align purpose with practical strategy—growing their businesses with clarity, confidence, and impact.
From Crickets to Clients: The Freebie Funnel Formula to More Sales
Hosted by Hailey Rowe, Marketing & Sales Coach/Strategist | LinkedIn Lead Generation Expert
Feeling stuck during slow periods? In this webinar, Hailey Rowe will share her proven Freebie Funnel Formula to help you turn quiet times into client-generating opportunities. Learn practical strategies and actionable steps to attract, engage, and convert clients—even when business feels slow.
Hailey Rowe is a Marketing & Sales Coach/Strategist and LinkedIn Lead Generation Expert who helps wellness, beauty, and online entrepreneurs grow their sales, increase brand visibility, and build profitable businesses that last. She has been recognized as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) and one of the Top 6 Business Coaches for Health Coaches (Primal Health Coach Institute). Learn more about Hailey at www.haileyrowe.com
Unlocking the Secret to Creating Trial Offers That Work: How to Turn First-Timers into Long-Term Clients
Hosted by Joanna Sapir
Join Joanna Sapir for a webinar designed for holistic practitioners who want to turn first-time trial participants into long-term clients. Free and discounted trial offers often result in a revolving door of new people coming in and leaving just as quickly—but in this session, Joanna will show you how to transform your trial offers into a powerful conversion tool. You’ll learn:
Why trial offers often fall short in converting participants into long-term clients—and how to avoid common pitfalls
How to strategically price and position your trial offer to attract the best leads
The seven essential components of a successful trial offer
How to make signing up for long-term work the obvious next step
The mindset shifts needed to grow your business through trial offers
Joanna Sapir is a business strategist for holistic practitioners, specializing in repeatable systems, client enrollment, and steady income. She has over 20 years of teaching experience and hosts the Business Revolution for Practitioners podcast. Learn more at joannasapir.com
BECOMING A BETTER SOUL-CENTERED PRACTITIONER
Hosted by Gavin Taylor, M.A., M.F.T
Join Gavin Taylor, M.A., M.F.T. for this 90-minute interactive group mentorship session. Gavin has been a licensed spiritual therapist and leadership mentor for over 40 years. He served as core faculty for 16 years, teaching a renowned Masters degree program in Spiritual Psychology. He specializes in mentoring practitioners who want to integrate principles and practices of spirituality and transformation in their work with clients.
Gavin has an extensive "backpack” of paradigms and tools developed over his career to support clients in embracing new levels of healing, awakening, intimacy, creativity, and leadership.
During these dynamic sessions, practitioners are invited to confidentially share their questions and challenges working with specific clients and receive targeted mentoring designed to enhance their effectiveness. Practitioners also have a safe space to share about and receive mentoring support regarding their own personal levels of healing and evolution being reflected in their work with clients.
You can learn more about Gavin’s work and professional background at his website, gavinjtaylor.com
AB Community Connection and Networking!
Facilitated by Joy Taylor, a seasoned intuitive business strategist and AB trainer since 2020, this uplifting 1-hour event is for members only.
Share who you are and what you do. Tap into the spirit of reciprocity and find ways to give back.
Arrive camera-ready for a workshop-style session with extensive group sharing, breakouts, and bonus marketing insights. This is a 60-minute session followed by a 15-minute Q&A with Joy—stick around to get your questions answered!
Don't miss this opportunity to elevate your business through meaningful connections.
How to Write a Newsletter that Brings in More 1:1 Clients
Hosted by Camille Freeman, DCN, RH
Join Camille Freeman, DCN, RH, for a webinar created for wellness practitioners and students who are preparing to launch their practices.
You’ll learn how to write newsletters that feel authentic, take less time, and help attract more 1:1 clients. Camille will share her top tips for what to write, how often to send, how to avoid sounding generic or pushy, and how to tell if your newsletter is actually working. This session is ideal for those looking to build connection without relying heavily on social media. With over 20 years of experience, Camille offers practical, thoughtful advice—and we’ll leave time for your questions, too!
Camille Freeman, DCN, RH, has been in practice as an herbalist and nutritionist since 2003, focusing on fertility, pregnancy, and menstrual health. She runs Monday Mentoring, a community of practice for herbalists and nutritionists, and provides continuing education courses for clinicians. Camille also hosts the podcast In the Clinic with Camille (intheclinic.com) and is the author of Write Better Newsletters: Grow your 1:1 Practice with Emails People Actually Want to Read. She holds a doctorate in clinical nutrition from MUIH (now part of Notre Dame of Maryland), along with master’s degrees in both herbal medicine (from MUIH) and physiology (from Georgetown University).
Miriam Ball of Alternative Balance Takes the Stage on Day 1 of the Soul-Led Business Summit
If your desire doesn’t match your actions, you’ll always feel stuck.
You say you want clarity. You say you want clients. You say you want confidence.
But are you showing up for it?
The Soul-Led Business Summit is where that changes. In just 3 days, you’ll discover how to: Gain crystal clarity on your next step Activate your voice & message unapologetically Shape an offer that feels like YOU Sell with ease, not pressure Connect with a community that gets you
We’re thrilled to share that on October 9th at 12:45 PM, our very own Miriam Ball will be speaking on Day 1 of this powerful event, alongside an extraordinary lineup of inspiring women.
Don’t miss this chance to grow your business with clarity and confidence—catch Miriam live and secure your spot today!
The Business Planning System to Get More Done & Book More Clients
Presented by Hailey Rowe, Marketing & Sales Strategist
Join Hailey to discover how to plan a productive, sales-focused week with less stress and more results. You’ll walk away with a clear system to prioritize what matters most and eliminate the busy work.
You’ll learn how to:
● Use a 4-step process to overcome overwhelm
● Structure your week around Sales-Generating Activities
● Stay consistent with your sales and marketing
● Apply time management strategies that lead to more revenue
● Build a weekly marketing plan that supports your goals
Attendees also receive Hailey’s Free Weekly Planning System and the chance to book a complimentary Client Attraction Consult.
Hailey Rowe is a Marketing & Sales Coach who supports wellness professionals in creating a strong client attraction process, reclaiming their time, and increasing sales—without social media burnout. She’s the host of the Health Coach Nation Podcast, leader of The Marketing Hub Facebook Group, and has been recognized as one of the Top 25 Coaches in Chicago. Learn more at haileyrowe.com or connect on Instagram.
Don’t Do It Alone: Co-Creative Ways to Grow Your Business with Relationship Marketing
The Struggle is Real — But It Doesn’t Have to Be | Presented by: Joy Taylor
Owning a business and promoting your services can feel overwhelming, especially when marketing isn’t your zone of genius — or your passion.
You might be exceptional at what you do — but what about the marketing part?
Whether you’re just starting out or ready to elevate your professional presence, this 75-minute event is your chance to step into inspired action. Discover how relationships can be your most potent marketing leverage.
Joy Taylor is a dynamic advocate for women’s leadership and an Intuitive Business Strategist. The author of Inspired: 7 Wisdoms of a Soul-Inspired Life and creator of The Business Soul Map, she helps entrepreneurs align their marketing with their values. Joy has empowered thousands to start, grow, and scale purpose-driven businesses with integrity, intention, and impact. Learn more about Joy.
The Empowered Practitioner Event with Joanna Sapir
A thriving practice doesn’t have to drain you, yet many practitioners feel stuck when it comes to building a business that sustains them.
Join Joanna Sapir for her 5-day online course and discover how to earn more, work less, and achieve better results for your clients — with on-demand daily trainings, live coaching calls, prizes, and a bonus webinar on generating consistent $10k–$30k/month income while working part-time.
Here’s what you’ll explore each day:
Day 1 (Sept 15): The Business Revolution Blueprint – Build a resilient, thriving practice
Day 2 (Sept 16): Call in the Right People – Attract committed, high-quality clients
Day 3 (Sept 17): Get Better Client Results – Design programs that create transformation
Day 4 (Sept 18): Get Paid – Enroll clients with confidence and ease
Day 5 (Sept 19): Marketing Made Easy – Simplify your promotion and outreach
Boost Your Wellness Practice: Tools & Tips from OfferingTree
We’re partnering with Ashley from OfferingTree—an all-in-one platform created by wellness professionals for wellness professionals—to bring you a free webinar packed with practical tools and time-saving tips to help grow your business effortlessly.
If you’re a coach, healer, therapist, or wellness practitioner seeking to simplify scheduling, payments, email marketing, and more—all from a single platform—this webinar is for you.
Whether you’re just starting out or ready to take your business to the next level, you’ll gain valuable strategies to streamline your workflow, deepen client connections, and free up time to focus on what you love most.
Join us live and discover how OfferingTree can empower your wellness business from the ground up.
Beyond Insurance, Part 2: What Legal Protections You Need as a Practitioner
Hosted by Lisa Fraley, Attorney & Legal Coach® and Miriam Ball, CIO, Alternative Balance
We’re excited to keep the conversation going with Part 2, and we’re aiming to make it just as interactive and helpful as the first! If you still have legal questions about your practice—whether it’s about contracts, liability, or anything else—this is another great opportunity to get expert guidance from Lisa.
Thank you to everyone who submitted questions! Miriam will be bringing them into the conversation during the session, so get ready for another insightful, customized discussion with Lisa. We’re looking forward to diving in together!
Lisa Fraley, JD is a Legal Coach® and Attorney. She takes a holistic approach to law by blending her expertise as a former health care attorney in a large corporate law firm with the care of a Health & Life Coach trained through IIN and CoachU. Her goal is to make law easy to understand, accessible and affordable – and she uniquely aligns legal steps with the chakras. Learn more about Lisa.
AB Community Connection and Networking!
Facilitated by Joy Taylor, a seasoned intuitive business strategist and AB trainer since 2020, this uplifting 1-hour event is for members only.
Share who you are and what you do. Tap into the spirit of reciprocity and find ways to give back.
Arrive camera-ready for a workshop-style session with extensive group sharing, breakouts, and bonus marketing insights. Stick around afterward for a 15-minute Q&A with Joy!
Don't miss this opportunity to elevate your business through meaningful connections.
Beyond Insurance: What Legal Protections You Need as a Practitioner
Hosted by Lisa Fraley, Attorney & Legal Coach® and Miriam Ball, CIO, Alternative Balance
Lisa Fraley, JD is a Legal Coach® and Attorney. She takes a holistic approach to law by blending her expertise as a former health care attorney in a large corporate law firm with the care of a Health & Life Coach trained through IIN and CoachU. Her goal is to make law easy to understand, accessible and affordable – and she uniquely aligns legal steps with the chakras. Learn more about Lisa.
We want to make this webinar as interactive and relevant as possible! If you have any legal questions about your practice—whether it's about contracts, liability issues, or any other legal concerns—now's your chance to get expert advice. Submit your questions in advance, and Miriam will pose them to Lisa during the session. Don't miss this opportunity to have your burning questions answered and to help shape an invaluable discussion tailored to your needs!
How to Bring in Higher Income with Less Time and Effort with Client Programs, Business Systems, and Sales
AB Community Connection and Networking!
Start your year with Soul-Centered Alignment
Health Insurance Open Enrollment Session with Q&A
How to Legally Grow an Online Business with Sam Vander Wielen
The 4-Steps to Book More Paying Clients Without Social Media Overwhelm
SEPTEMBER
Becoming a Better Soul- Centered Practitioner with Gavin Frye
AUGUST
AB Community Connection and Networking!
Streamline Your Wellness Business: Learn the Systems and Strategies for Higher Income, Better Client Results, and More Free Time
Unlocking Your Potential: Transform Your Coaching Business
JULY
Find & Enroll Clients On Social Media with Brandi Clark
JUNE
Leading For Maximum Performance
MAY
How to Stand Out as a Business Everyone Wants to Work For
APRIL
Accessing and Grounding Your Authentic Power for Business Success
This 90-minute dynamic, experiential workshop will inform and inspire you into new levels of self-leadership, and will include spacious time for 1-on-1 personalized mentoring. Gavin brings 40 years experience as a spiritual therapist and leadership mentor for entrepreneurs.
He will guide you in the following essential keys for self-facilitating entrepreneurial empowerment:
1) Transforming imposter syndrome, people pleasing, insecurity around self-promotion, and self-doubt into genuine confidence
2) Approaching entrepreneurship as an opportunity to mature in leadership
3) Embracing the multi-dimensional nature of your inner life and learn the unifying craft of facilitating internal dialogue
4) Connecting with your intuition through self-observation and trust
5) Liberating your authentic voice in the day-to-day activities of your chosen profession
Throughout the workshop, you’ll be invited to see your business as a powerful mirror and ally to your growth. You can choose to embrace the idea that your business is actually designed to trigger you, as challenges invariably invite us towards personal evolution and business growth.
If you are ready to move beyond overwhelm - from simply toggling back & forth between being in & out of balance - join us and practice new tools for compassionate self-reflection, cultivating creativity, and steadily accomplishing your goals. With spacious time for group sharing and targeted 1-on-1 mentorship coaching, you’ll benefit from the safe container of this community of like-minded, open-hearted professionals. The skills and wisdom presented are designed to take root in your daily operations, allowing you a grounded ease and momentum of flowing with the work that you love.
About Gavin Frye:
A licensed spiritual therapist & leadership mentor to entrepreneurs, Gavin has offered soul-inspired counseling and workshops for over 40 years. He specializes in supporting individuals and couples in career and life transition with an emphasis on authenticity, intimacy and creativity.
He served on faculty for 16 years at the University of Santa Monica, co-facilitating the transformational Masters Degree program in Spiritual Psychology. He is the author of the bestselling book, THE REAL YOU: Leading Your Life from Your Authentic Self, and the creator of Soul Gatherings with Gavin, an online community series supporting soul-inspired living. You can access his website at gavinfrye.com.
MARCH
How to Build a Content Marketing Strategy (And Track Success) With a Growing Budget
FEBRUARY
Ways Wellness Professionals can Reduce Legal Risk
In this webinar, attendees will explore different ways they can reduce legal risk when delivering wellness services like health coaching, yoga, meditation, reiki or other types of wellness services. The speaker will cover liability insurance, establishing a legal entity, using disclaimers, keeping data private, and following codes of conduct. Attendees will have an opportunity to ask questions.
Barbara Zabawa is the founder and President of the Center for Health and Wellness Law, LLC, a law firm dedicated to improving legal access and compliance for the health and wellness industries.
Barbara is lead author of the book Rule the Rules on Workplace Wellness Programs, published by the American Bar Association. She is a frequent writer and speaker on health and wellness law topics, having presented for national organizations such as WELCOA, National Wellness Conference, HPLive, Healthstat University and HERO.
Barbara is also a Clinical Assistant Professor for the University of Wisconsin Milwaukee College of Health Sciences, Department of Health Services Administration where she teaches graduate and undergraduate courses in health law and compliance, US health care delivery and health professions career development.
JANUARY
Your Business Vision and Intention Setting for 2024 with Joy Taylor
Join this live and interactive master class and get in touch with the center of your business so that you create the work you most love. This is a 75-minute Zoom session to guide you through a proven process.
- Define your business soul statements.
- Plan for soul-inspired business success.
- Set clear intentions for 2024.
Bring paper and pen, and be prepared to take notes as you gain inspiration and direction for the coming year. You’ll be guided through a Business Soul Mapping process and develop your individual dashboard for the coming year. Your individualized dashboard encourages you to track your 2024 milestones and stay attuned to your work's mission, vision, and values.
Join us and ignite your passion as Joy walks you through a real-time process to bring your business ideas to life for 2024.
Business is an intuitive art, and this masterclass will awaken your creative brilliance and help you apply that brilliance to your best year ever - a year of personal fulfillment and business success.
Join a group of heart-centered service professionals and experience a supportive community as you learn, embody, and get your creative juices flowing.
Presented by Joy Clarissa Taylor, founder of A Soul-Inspired Life and the past Director of the Women’s Business Center in Northern California. Her passion is empowering and equipping individuals to live, love, and lead a life of purpose.
DECEMBER
Inexpensive Marketing For Growth and Profitability With Sara Kooperman
Examine how to market effectively, efficiently while remaining cost effective. Explore branding your business through various media driving it to success. Uncover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Explore ways to take your business to the next level with effective, strategic, and inexpensive marketing. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources!
1. Leave with an understanding of the importance of branding, from large to small, and how to use it successfully
2. Explore innovative strategies for email marketing
3. Learn new and effective ways to reach your clients through text messaging systems
4. Discover techniques for social media strategies that are systematic, inexpensive and effective
5. Explore newsletters approaches to impact your clients
Sara Kooperman, CEO of SCW Fitness Education, WATERinMOTION® and S.E.A.T. Fitness, is a visionary leader that has transformed the fitness education community. A successful business owner and advisor, she is a keynote speaker, published author, webinar host, podcast presenter, and sought-after industry trailblazer. Kooperman has launched seven successful live MANIA® fitness professional conventions, another six streaming conferences, and more than 40 live and online certifications. Her company has touched more than 100,000 fitness professionals face-to-face, engaged another 300,000+ in virtual connections, and produced over 600 fitness instructor training videos.
NOVEMBER
Branding Boot Camp: Empowering Solopreneurs to Kickstart Their Business
OCTOBER
How to Get Committed Clients and Steady Income…With Less Marketing
Do you feel like some 'secret' to marketing is holding you back from a thriving practice? Tired of spending hours each week on social media without any results? What if I told you there was a way to get high-quality, committed clients and create steady, predictable monthly income... without more marketing?
In this webinar we're going to dive into exactly how you can do just that in your practice!
You'll learn:
- Why having a great website, lead magnet, or social media presence won’t actually bring you more clients... unless you do this one thing right
- How to attract the right prospects for you and turn them into great long-term clients
- The most effective way to price and package your services for better client results and satisfaction (and more referrals!)... which will lead to higher income. (Bonus: It’s something you can implement immediately after the workshop)
- How to exit the trap of working with people who aren't fully committed to their results and expect you to "fix" them in a few sessions
- What to never say in consultation with a prospective client and why (Plus what to say instead!)
Joanna Sapir is a business strategist for holistic practitioners, particularly those that integrate multiple modalities. Joanna's special ability is in helping practitioners set up repeatable systems and processes in their businesses to serve their clients more powerfully, enroll committed long-term clients, and create steady income and cash flow.
She has been a teacher and trainer for more than twenty years, from the classroom to the gym floor and now to wellness practices across the world.
Born and raised in the San Francisco Bay Area, she is a mother of two, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast. Learn more at http://joannasapir.com
SEPTEMBER
THE PROFITABLE PODCAST PROCESS
This webinar gives a map that leads to a podcast that is set up for conversions from day 1. When you create a podcast, you build a leverageable asset that can grow your revenue in a BIG way and build your status as an expert in your niche. I'll be sharing some of the most important strategies I've used myself and with all of my clients over the last 4+ years. I'm known for being super strategic, while also creating systems that make the strategies easy to follow. Everything you’ll learn has already been tested and proven to work by me, my clients, and my students.
You will learn:
- How to create a successful podcast without wasting time on an idea that won't convert
- Why the "content first, audio second" method is so important
- The 8 things you need to make your podcast irresistible for listeners
- How to optimize your podcast for conversions
- What it takes to stand out, even if you aren't the "celebrity guru" in your niche
And you'll learn exactly how I run my podcast and our client's podcast using systems and strategies that don't overcomplicate but do bring in profits.
Caleigh is the owner of All Things Podcasting, which was created so business owners could have a one-stop shop for all of their podcasting needs. Caleigh and her team handle all aspects of podcasting. From launches, monetization, production management, promotion, guest management, pitching you as a guest on other people’s podcasts, and so much more. All Things Podcasting has taken over in the space as the repurposing gurus when it comes to repurposing your podcast content into a YouTube channel, blog posts, emails, and social media posts.
AUGUST
LEGAL BASICS
It's more important than ever to have best legal practices in place to ensure your business and assets are protected, and your community and clients are safe.
It's super important for your business to be legally protected, especially in these unprecedented times. We are here for you to explain the law in an easy-to-understand fashion… and even make it a FUN process :) Our goal is to keep you safe and secure so you can focus on doing what you love and serving clients!
You will learn:
- The different types of legal issues and why you need to have everything in writing
- The essential legal documents you need to stay protected
- How to communicate expectations properly and why it's important for legal protection
- Employment contracts (employee vs contractor)
Cory Sterling is a lawyer, small business owner, group fitness instructor and yoga teacher. He wrote The Yoga Law Book and has served hundreds of clients in the health and yoga space all across the world, the majority of whom teach and own or operate a fitness/health studio. He has presented at conferences around the world, teaching about the law in a FUN and practical way. https://www.consciouscounsel.ca
He won the award for "Highest Rated Session" at MindBody Bold and he completed the MindBody Business Consulting Program in order to learn overall best business practices for studios and teachers (and is the only lawyer to hold the certificate.)
JULY
Practical SEO: How to Optimize Your Website & Content Without Technical Know-How
Your website needs SEO so your potential customers and clients can find you—but you have no idea where to start, right? In this training, we'll break down what SEO is and how to actually start implementing it. You'll walk away knowing how to do keyword research (and what that even is!) and how to follow foundational SEO best practices. I'll also share some key tools you can use to make every step of the optimization process easier to implement and track. Come ready to take notes, because we're going to be covering a lot!
Jessica Thiefels https://jessicathiefels.com is the founder and CEO of Jessica Thiefels Consulting, 2x podcast host, and 4x published author. She’s been featured in top publications including Forbes and Entrepreneur and was named one of Yahoo!’s Top 10 Marketing Coaches to Follow. Her mission is to help female-founded mental wellness brands amplify their message with intentional and authentic organic marketing.
Know Your Money, Grow Your Business: Setting Your Business Up for Financial Success
Are you a solopreneur or small business owner? During this program, you will learn simple and actionable strategies to get your business finances in order so you can save time, stress less, and keep more of the money that you earn.
Sara Fins https://www.sarafins.com is an expert Financial and Certified Health Coach and retired CPA who spent over a decade as an accountant in the corporate world and a decade running her own health coaching practice. Now she blends her accounting background and entrepreneurial experience to help other solopreneurs manage and master their business finances with ease.
Through her private coaching programs, workshops, and her signature course, “Easy Business Bookkeeping,” Sara helps small business owners feel confident managing their business finances so they can save time, stress less and keep more of the money that they earn.
HOW TO INCREASE VISIBILITY ONLINE USING CONTENT, SOCIAL MEDIA, DIGITAL PR AND BACKLINKS
E.A.T. the main ingredient to mastering Google Search Rankings! Google's algorithm determines your presence online. E.A.T. stands for Expertise, Authoritativene
Kathleen Marrero owns First Fig Marketing & Consulting, a full-service digital marketing agency. She has worked with small business owners and entrepreneurs, helping them expand their online visibility to increase brand recognition and revenue using modern digital marketing strategies.
DEVELOPING YOUR GROUP PROGRAM OUTLINE
The seven steps to creating a perfect match for your dream clients and curriculum to launch your group health program.
For 15 years, Sarah https://www.sarahtugender.com has helped health providers increase their income and impact by using her passion for health with her drive to leverage time and teach others to do the same. Sarah is a Certified Online Curriculum Specialist and designs signature health programs for adult learners.
As the host of The Health of Your Business podcast, Sarah has interviewed the most prominent experts in functional and holistic health today.
Sarah lives on Boston's North Shore with her husband, Dan, and three children - Ella, Brody and Duke - where they live a plant-based lifestyle and take advantage of all New England has to offer.
5 STEPS TO AN AUTHENTIC (AND EFFECTIVE) SOCIAL MEDIA STRATEGY
You want to be on social media - and you know your clients are there - but you also want to market your business in a way that feels authentic to you and your brand. In this webinar, we're going to talk about how to create a strategy that's aligned with your values and offering, while also being effective. You'll leave this session with fresh content ideas, a clear strategy, and a few key hacks for doing less while also growing your business through social media.
Jessica Thiefels is the founder and CEO of Jessica Thiefels Consulting, 2x podcast host, and 4x published author. She’s been featured in top publications including Forbes and Entrepreneur and was named one of Yahoo!’s Top 10 Marketing Coaches to Follow. Her mission is to help female-founded mental wellness brands amplify their message with intentional and authentic organic marketing.
Intro to SEO with Dan Shure
Dan Shure will be taking us through the steps to take on your website for more visibility in search engines. He will be working through a few of your sites live!
Dan Shure is co-owner of Evolving SEO with his wife Sarah. He has helped companies like GBH (Boston’s NPR and PBS), ButcherBox, Harvard Business Review, Zappos, and more solve challenging SEO problems and grow traffic since 2009. Dan is also the host and producer of Experts on the Wire, a popular SEO podcast downloaded over 800,000 times. Dan has spoken at conferences such as Social Media Marketing World, Content Jam, Content Marketing World, SMX and more. Dan’s articles and quotes have appeared on sites like Moz, The Next Web, Entrepreneurs on Fire, The New York Times, Search Engine Roundtable and more!
Business Planning with Joy Taylor
This masterclass is about intention and direction. You will be called to define and measure success on your terms. You will walk away with a business dashboard (your metrics) to track your 2023 milestones and stay attuned to your work's mission, vision, and values. This is a 75-minute zoom session where you will be you’ll be guided through a proven process to:
- Define your business soul statements
- Plan for your success using the Business Soul MAP process
- Set clear intentions for 2023
This interactive session will include presentation and breakout rooms. Bring paper and a pen, and be prepared to take notes.
