Alternative Balance Logo with Registration Mark
NAMA Logo green and purple

Welcome NAMA Members!

Alternative Balance and NAMA have partnered together to bring you a reduced rate on your Alternative Balance Membership for first-time members. Every AB membership comes with general and professional liability insurance, Business Personal Property, Business Interruption and Accident insurance that follows you both in-person and online anywhere in the U.S. For those U.S. practitioners who also work globally, Alternative Balance insurance covers you. We also support you with promotion and business resources to help your Ayurvedic practice grow, and events and connections with 16K like-minded individuals.
Join us through the link below!

We have you covered no matter where you practice, including online, live or pre-recorded, internationally and in-person!
Your insurance will follow you, even internationally!

  • Top-tier industry coverage at $4mil aggregate/$2mil per occurrence.
  • Instant coverage once you sign up! 24/7 account access to your member portal to access your policy at any time.
  • One policy covers over 900 services! One policy will cover you for your work in Acupuncture, Ayurveda, Cupping, Hypnotherapy, Tarot Card Reading, Health or Life Coach, Crystal Healing, Energy Work, Meditation, Homeopathy, Reiki, Herbalism, Aromatherapy and more, for the same annual price!
  • We want to be your small business partner. We offer tons of member benefits including free waivers, templates, business learning webinars, discounts on products and services to help you run and grow your business.
  • Collaborate with 16K other members! Join networking events, host a webinar, and offer other members a discount on your services/classes to promote your brand.
  • Family owned and almost 2 decades in business, located in the heart of New Hampshire.

We are offering a $10 discount to NAMA members. Be sure to use the application on this page (purple buttons) when you are ready to sign up! It will automatically apply the discount for your first year of membership. This will apply to new AB memberships only. Simply select "Ayurveda" as your service on the application. Coverage requires that you are in compliance with any state licensing or certification requirements, if applicable. If you also provide acupuncture or massage, please ensure you are properly licensed to provide these services and select them on the application.

COVERAGE & PRICING

Alternative Balance Membership
w/ Insurance

New Higher Limits!

We are excited to offer higher liability limits FREE with your AB Membership.
See below for details.

What's Included?

Liability Insurance

(Malpractice and slip & fall coverage)

  •  General & Professional Liability

    $4 Million Aggregate / $2 Million Each Occurrence
    General Liability is Occurrence; Professional Liability is Claims Made
  •  Products-Completed Operations Aggregate 

    $2 Million Aggregate
  •  Damage to Premises Rented to You 

    $300,000
  •  Personal & Advertising Injury and Defense Costs

    Included
  •  Medical Expenses

    $5,000

Plus FREE:

Business Personal Property & Business Interruption Insurance

(Covers items your business owns, your income and expenses)

  •  Total Insurable Value (TIV)

    $20,000
  •  Business Personal Property (BPP)

    $10,000
  •  Business Interruption & Extra Expense (BI/EE)

    $10,000
  •  Deductible

    $500
  • Coverage listed above is included free. Higher coverage available to purchase on application

    Up to $325,000 TIV available

Plus FREE:

Accident Insurance

(No-fault coverage for injuries or accidents that occur in your facility)

  •  Accidental Death, Dismemberment & Paralysis

    $1 Million Aggregate/ $5,000 Per Accident
  •  Accidental Medical Expense Limit

    $25,000 Per Accident
  •  Deductible

    $500 Per Covered Injury
  •  Accidental Dental

    $100 Per Tooth/ $500 Max
  •  Benefit Period

    52 Weeks from Date of Accident

IT'S EASY TO GET STARTED!

Go to the application using the purple buttons on this page. The discount will be applied automatically. NOTE: You have to access the application from this page to get the NAMA discount.

Review & Pay

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Double-check your information. Please make sure the discount is applied during your checkout as this can not be refunded or added after the fact. then submit your payment.

Start Practicing!

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That's it! You will have instant access to your insurance documents & the Members Only areas.

Exclusive Access To Member Benefits

Members only access to our Business Speaker Series!
We books top hosts each month to teach the business topics that matter most to our members. 

Promote and Grow your Business

Members can attend or host a webinar! We will promote it for you, complete with promos you can send out to your community!

AB is booking top hosts each month to teach the business topics that matter most to our members.

Log in to Register

Offer your services to our 12K members! Visit the discounts page once you login to the member area.

Collaborate with over 12K wellness and healers.

We're looking to feature our members and their work! If you want to show off your yoga class, eyelash skills, personal training, etc., then send in photos featuring you and we will tag your business and credit the image to you when we share it on our website or social media channels.

Add your article to our blog, complete with a link to your site.

Download industry specific waivers and templates from your member only area after you log in!

The power of 12K members brings you not only great liability insurance, collaboration and promotion, but discounts as well! As an AB member you will have access to discounts on tools to help your business, health insurance, car insurance, wellness discounts, legal discounts and more!

Family and Woman Owned

Alternative Balance is a family and woman owned business, started almost 2 decades ago.

Our Mission

Our mission is to provide quality, ethically sourced resources to protect and help grow businesses in the alternative health, wellness and beauty industries.

5 Star Support

Our members love our customer service team: Dawn, Kelsey, Kristine and Monica! Join us today and find out why!

Featured Members

Say hey to our member, Gemma Jones! 

💟What she does: 
At Caltrology Electrolysis, our team views both inner and outer beauty as unique forms of art and avenues for self-expression. Each individual’s skin and hair narrate their personal journey and distinctiveness, which we celebrate through our clients' self-care, including their hair removal solutions for unwanted hair. From advanced electrolysis to gentle waxing and eco-friendly sugaring, we have a strong mission to help our clients feel great in their skin.

What makes us unique is that our mission extends beyond just individual hair removal treatments to include advocacy for broader access to necessary care. As passionate supporters for women who suffer from hirsutism or PCOS, our team is dedicated to ensuring that essential services like electrolysis eventually become recognized and covered by insurance, providing relief and support to those affected by these conditions.

💟What she says about Alternative Balance: 
I feel comfortable and confident performing electrolysis treatments on clients (which involves inserting fine needles into individual hair follicles and applying electrical current to destroy the source of hair growth) because I’m backed by a prestigious insurance company with a great customer-satisfaction track record!

#ABmembers #ABfeaturedmember #californiasmallbusiness #californiabusiness #hairremovalbusiness

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Say hey to our member, Maya Risteska!

💟What she does: 
At Beauty Bliss we offer high quality permanent make up services that are tailored for each client individually. Our main goal is to provide daily perfection without any daily efforts.

💟What she says about Alternative Balance: 
Alternative Balance is saving me money and helps in promoting my business.

#ABmembers #ABfeaturedmember #PMU #permanentmakeup #pmuartist

...

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Say hey to our member, Khadijah Dawkins of @essential.element.ha!

💟What they do: 
Essential Element Healing Arts is dedicated to providing intuitive wellness through healing with energy, sound, vibration, and the Akashic Records as well as unique products to enhance your quality of life. We aim to help you understand that "You" are the "Essential Element" in your healing process. 

Essential Element provides classes and workshops as well as private healing sessions to help you keep your chakras balanced and aligned, activating your body's natural healing abilities.

💟What they say about Alternative Balance: 
Alternative Balance provides unique coverage options for our multi-faceted healing services!

#ABmembers #ABfeaturedmember

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Say hey to our member, Angela Wuerz! @angelawuerz

💟What she does: 
I’m Angela Wuerz, a dedicated Registered Bach Flower Practitioner based in Los Gatos, California. I have a passion for helping individuals find balance and emotional well-being through the natural, gentle healing power of Bach Flower Remedies. With years of experience, I specialize in working with adults, teens, and couples to support their journey toward greater harmony and mental clarity.

💟What she says about Alternative Balance: 
When I had a question about my insurance, I was able to reach a real person and get the answer within minutes.

#ABmembers #businessmembership #healthcoachcommunity #onlinehealthcoaching #emotionalhealing #smallbusinessfeature #virtualhealthcoach #ABfeaturedmember

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Say hey to our member, Chrystal Goldschmidt!

💟Company Name: 
Serenica Wellness - FKA Hydrologie Wellness

💟What she does: 
Chrystal is very passionate about her work. Chronic childhood trauma, abuse, neglect, and the loss of her husband who lost his battle to military service-connected PTSD by suicide, led her to survive life with chronic PTSD (complex post-traumatic stress disorder) among other issues. These things triggered intense grief, anxiety, fear, OCD, and perfectionism. She attributes her outstanding results during her healing journey from C-PTSD, negative core beliefs, imposter syndrome, and many health conditions using the Emotional Freedom Technique (EFT Tapping) and Energy Medicine.

💟What she says about Alternative Balance: 
Alternative Balance has helped my business with insurance coverage that we can trust that is specifically designed to protect our variety of professional and holistic services.

#ABmembers #businessmembership #PTSDhealing #EFTpractitioner #emotionalfreedomtechnique #griefcoach #griefhealing #energymedicine #energyhealer #energyworkersofinstagram #ABfeaturedmember

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Say hey to our awesome member, Brandy Cummings! @resilientmotherhood.health

💟Company Name: 
Resilient Motherhood

💟What she does: 
I’m a doctor of clinical nutrition who supports women to resolve the mysterious symptoms that began after having their baby while empowering them with the evidence-based information they need to understand their situation isn’t normal or “just in their head.”

💟What she says about Alternative Balance: 
It's so easy, I love the user interface and all the extra support and benefits behind the scenes.

#ABmembers #businessmembership #nutritionbusiness #nutritionpractitioner #infertilitysupport #alternativemedicine #alternativehealthcoach #DoctorofClinicalNutrition #ABfeaturedmember

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Say hello to our member, Janine! Here’s a little about her:

💟Company Name: 
Rise Coaching Services (@risecoachingservices)

💟What she does: 
Janine helps school-age children and young adults find their authentic selves and live their best lives.

💟What she says about Alternative Balance: 
Alternative Balance has ensured that I now have liability insurance after waiting for years. They are so helpful, kind, and human. Love my experience so far.

Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member!

#ABmembers #businessmembership #alternativehealthpractitioner #californiasmallbusiness #lifecoaches #coachingcommunity #featuredmember #ABfeaturedmember

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3 1
Say hello to our member, Jana (@janahanalei)! Here’s a little about her:

💟Company Name: 
Hanalei SUP Yoga

💟What she does: 
Jana is the founder of Hanalei SUP Yoga. She holds an E-RYT 500 hour yoga instructor certification, SUP Yoga teacher certificate, is a WPA Class Il instructor and a PaddleFit Pro Coach. She offers a SUP Yoga teacher training and WPA class I certification annually. During the summer she teaches a variety of classes on the North Georgia lakes. When she's not teaching, she hosting SUP and yoga retreats in North and Central America or volunteering for a Newfoundland dog rescue.

💟What she says about Alternative Balance: 
Alternative Balance has helped me by providing coverage for my unique business needs at an affordable rate.
Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member!

#ABmembers #businessmembership #alternativehealthpractitioner #georgiasmallbusiness #SUPyoga #yogateachers #yogacommunity #featuredmember #ABfeaturedmember

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Say hello to our member, Sarah (@browvanaco)! Here’s a little about her:

💟Company Name: 
Brow-Vana

💟What she does: 
Sarah is a small business owner specializing in microblading and ombre powder brows.

💟What she says about Alternative Balance: 
Alternative Balance has helped me by keeping my business well secured in case of any mishaps.

Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member!

#ABmembers #businessmembership #alternativehealthpractitioner #floridasmallbusiness #estetician #businesscommunity #featuredmember #ABfeaturedmember

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Say hello to our member, Shana (@aspirefitnesshealth)! Here’s a little about her:

💟Company Name: 
Aspire Fitness Health

💟What she does: 
As a dedicated nutrition coach and personal trainer, I am passionate about helping individuals achieve their health and fitness goals through a holistic approach. With a deep understanding of the vital role that nutrition plays in overall well-being, I strive to educate and empower my clients to make sustainable lifestyle changes. By combining personalized exercise plans with tailored nutrition advice, I aim to optimize both physical performance and mental well-being. With a strong emphasis on balance and mindfulness, I believe in nurturing the body, mind, and soul to achieve long-lasting results. Together, we can embark on a transformative journey towards a healthier, happier life.

💟What she says about Alternative Balance: 
Alternative Balance has been instrumental in providing me with great insurance coverage and ensuring peace of mind for both myself and my business. Their comprehensive policies have safeguarded me against potential risks and unforeseen events, allowing me to focus on running my business with confidence. Knowing that I have reliable protection in place has alleviated any worries about potential financial losses or liabilities.

Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member!

#ABmembers #businessmembership #alternativehealthpractitioner #nutritioncoaches #personaltrainers #wellnessentrepreneur #businesscommunity #featuredmember #ABfeaturedmember

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Call: 1-800-871-3848

41 Liberty Hill, Bldg 2, Henniker, NH 03242

Shopper Award

General & Professional Liability Aggregate

The most your policy will pay for multiple losses during a 12 -month policy period.

General Liability Insurance is designed to protect your business from lawsuits filed by people not employed by your business (clients, vendors, etc.) for claims of bodily injury and property damage due to negligence. An example of this would be a slip and fall on your premises.

Professional Liability insurance provides coverage for wrongful acts (including breach of duty, neglect, error, omission, misstatement or a misleading statement) that occur as a result of your professional instruction. This includes economic or financial losses suffered by third parties as a result of the wrongful act.  An example of this would be if you programmed a workout and were accused of poor advice/instruction which led to an injury.

General & Professional Liability Each Occurrence

The maximum the insurance carrier will pay for any single bodily injury or property damage claim.

General & Professional Each Occurrence

The maximum the insurance carrier will pay for a bodily injury or property damage claim that you become legally obligated to pay due to your business and professional services.

Products-Completed Operations Aggregate

The maximum amount your policy will pay in a 12-month period for bodily injury and property damage claims that result from the products you use to perform your services.  However, it does not cover products that are sold or distributed.

Damage to Premises Rented to You

This is coverage for property damage to a premise the insured rents or has permission to use under the scope of their normal operations. Includes fire damage coverage only for premises rented for fewer than 7 days and coverage for damage from all other perils resulting from the insured's work for premises rented for more than 7 days.

Medical Expenses

Coverage that reimburses others, regardless of negligence, for medical or funeral expenses incurred by the injured party for bodily injury or death sustained by accidents under the conditions specified in the policy. This does not apply to the named insured or their employees.

Personal & Advertising Injury

The amount that your policy will pay for claims arising out of one or more of the following offenses:

  • False Arrest, detention or imprisonment
  • Malicious prosecution
  • Wrongful Eviction or Wrongful Entry
  • Oral or written publications that slander or libels a person or organization
  • Oral or written publication or material that violates a person's right of privacy
  • The use of another's advertising idea in your advertisement

Defense Costs

Defense Costs coverage is included in your General & Professional liability insurance coverage limits. Defense Costs refers to all the costs of defending against a lawsuit. These expenses include the cost of hiring a lawyer, court fees, investigations, gathering facts, filing legal paperwork, and other related costs.
This is often the most important aspect of protecting you if you are being held liable for bodily injury or property damage resulting from your services.

Gym & Fitness Studio Insurance

Gym Owner coverage includes General & Professional Liability coverage only. There is no personal property, commercial property, or equipment coverage. Please contact us for a referral if you need those coverages.
If you have employees, please select the Employer level coverage and add on your employees.

Participant Accident Insurance

This accident plan covers medical and death bills if one of your clients gets injured while using your services or equipment. Medical bills are settled outside of court and are NOT dependent on your liability for their injury. Learn More

  • Accidental Death, Dismemberment & Paralysis Limit: $5,000
  • Aggregate Limit of Indemnity: $100,000
  • Accident Medical Expense Benefits Limit: $25,000
  • No deductible!
  • Includes all ABPG member benefits
  • Pricing is based on the total number of clients you have at the time you purchase the policy

Total Insurable Value (TIV)

The Total Insurable Value (TIV) is the total amount covered on the policy for both Business Personal Property coverage and Business Interruption & Extra Expense combined.

See our coverage tiers below:

  • $20,000 TIV is the sum of $10,000 BPP and $10,000 BI/EE (INCLUDED FREE)
  • $50,000 TIV is the sum of $25,000 BPP and $25,000 BI/EE
  • $100,000 TIV is the sum of $50,000 BPP and $50,000 BI/EE
  • Over $100,001 in TIV allows custom allocation for BPP & BI/EE however services covered are limited.

Acronym Key:

TIV (Total Insurable Value)

BPP (Business Personal Property)

BI/EE (Business Interruption & Extra Expense)

 

Business Personal Property (BPP)

Business Personal Property (commonly called BPP) means the movable items owned by your business (such as equipment, computers, supplies, furniture, etc.). The property could be located in your home office, office building, gym, studio or other location you work from.

BPP also includes property of others in your "care, custody, and control," which basically means their property is in your possession.

Common causes of loss include but are not limited to theft, fire, water damage, vandalism, and hail.

*$10,000 BPP is included free however if you need higher coverage you can purchase that during the application process.

Deductible

The amount you pay before this plan begins to pay-out for a covered claim.

 

Business Personal Property Deductible:

  • Under $250,000 BPP: Deductible = $500
  • Over $250,000 BPP: Deductible = $1,000

Business Income Deductible:  72 hour waiting period. (This benefit begins 72 hours after the loss occurs.)

 

*A deductible only applies to the Accident coverage and Business Personal Property coverage, not the Liability coverage.

Business Interruption & Extra Expense (BI/EE)

Business Interruption & Extra Expense insurance (commonly called BI/EE) provides coverage when your business shuts down temporarily due to a covered loss (e.g., theft, fire, water damage, vandalism, and hail). This helps replace your income and covered expenses like rent, payroll and other financial responsibilities during times when your business is not able to operate.

We recommend choosing a coverage limit that would cover 3 months of your business income and expenses.

*$10,000 BI/EE is included free however if you need higher coverage you can purchase that during the application process.

Participant Accident Insurance

This accident plan covers medical and death bills if one of your clients gets injured while using your services or equipment. Medical bills are settled outside of court and are NOT dependent on your liability for their injury. Learn More

  • Accidental Death, Dismemberment & Paralysis Limit: $5,000
  • Aggregate Limit of Indemnity: $100,000
  • Accident Medical Expense Benefits Limit: $25,000
  • No deductible!
  • Includes all ABPG member benefits
  • Pricing is based on the total number of clients you have at the time you purchase the policy

Accidental Death, Dismemberment & Paralysis

This coverage pays the injured party or their beneficiaries sum in the event of death, loss of limb or paralysis as a direct result of an accident at your facility or while participating in a covered activity.

The aggregate limit is the amount the policy will pay in a 12 - month policy period.

The per accident limit is the amount the policy will pay per accident.

Accidental Medical Expense Limit

What the policy will pay for medical services expenses if a participant is injured. This covers costs like emergency room charges, doctor visits, hospital bills and other similar expenses.

Accidental Dental

The most the policy will pay for dental services required as the result of a participant's injuries from an accident.

Expenses incurred for dental services are also subject to the Maximum Accidental Medical Expense Benefits.

Benefit Period

This is the period of time between the date of the accident causing injury to the participant and the date when no further eligible expenses may be incurred by the injured participant.

Deductible

The amount you pay before this plan begins to pay-out for a covered claim

*A deductible only applies to the Accident coverage and Business Personal Property coverage, not the Liability coverage.

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