Social Media Coordinator
This role will include taking the lead in coordinating our social media platforms, with a goal to grow sales and brand recognition to successfully engage with those who need business insurance in our industry.
Responsibilities include growing sales and brand recognition through:
- Developing, posting, analyzing and optimizing compelling social media content.
- Daily social media interaction with followers.
- Frequently creating videos (including live) to promote our brand.
- Building relationships with media outlets and social influencers and utilize these relationships for our promotional strategies.
- Participate in developing promotional strategies.
- Webinar production.
- Helping restore harmony if any negative communications exist.
- Ensuring brand consistency in copy through tone, voice, and terminology.
- Liaising with other marketing department members to develop and suggest branding ideas, graphic designs, promotional materials, and advertising copy.
- Preparing reports on social media marketing and promotional marketing efforts.
- Conducting market research to identify customer trends, competitor offerings, and demographic data.
DESIRED SKILLS & PERSONALITY
- Outgoing, friendly, loyal and ethical with creative and critical thinking skills.
- Exceptional communication and relationship building skills and not only be able to make important connections but enjoy the process while doing it.
- Excellent oral and written communication skills, articulate with a good understanding of grammar and proper punctuation.
- Must be able to work in a positive and fun environment while managing multiple projects.
- Ability to speak to our industry.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Self-motivated and passionate.
Qualifications
- Proven experience (1+ years) in social media marketing, or promotional marketing.
- Proficient in all social media platforms.
- Must have a thorough understanding of social media management and strategy.
- Experience or ability to understand various analytics software including Loomly and Facebook Insights.
Bonus Points
- Individuals with Adobe Suite skills in photography, web content, and video design.
- We are excited about the role and are looking for individuals with flexibility, a positive attitude, enthusiasm, and a desire to grow with the business.
Benefits & Office Environment
- Flexibility working in our Henniker, NH office and at home. Tuesdays & Thursdays are office days with the additional work day at home.
- Some travel will be required with reimbursement.
- Paid sick and vacation time.
- IRA contributions. Note: due to our small size, we currently do not offer health or dental insurance.
- Company paid lunches while in the office on Tuesdays & Thursdays.
- Supportive and friendly team, organized management and owners who reciprocate strong ethics and integrity.
Job Type: Part-time, 24 hours per week with the possibility of becoming a full-time position. Tuesdays & Thursdays 9am-5pm in Henniker office. 1 other day (TBD), working from home.
Pay: $22/hr- $26/hr depending on experience.
About Alternative Balance
Alternative Balance is a professional group that offers business services to over ten thousand wellness, beauty and fitness professionals nationally.
