GYM AND FITNESS STUDIO INSURANCE

PEACE OF MIND, SO YOU CAN FOCUS ON YOUR PASSION.

Gym, fitness, and CrossFit studio owners take great care to provide a positive experience for their clients. Getting the right insurance for your gym shouldn't be a hassle! Whether it's just you or if you have multiple employees working as personal trainers with your clients, we've got the right insurance for you. In less than 10 minutes, you can have instant access to liability insurance for you and your employees. Alternative Balance also wants to help you protect your business with high quality member tools like liability waivers and client intake forms.

WHAT COVERAGE IS INCLUDED FOR MY BUSINESS?

  • General & Professional Liability  
  • Products-Completed Operations  
  • Damage to Premises Rented to You  
  • Third-Party Medical Expenses  
  • Personal & Advertising Injury  
  • Defense Costs  

NOW INCLUDED WITH YOUR MEMBERSHIP!

Business Personal Property & Business Interruption ("BPP/BI") coverage is now included FREE with your Alternative Balance membership! That's $10,000 for your equipment and $10,000 for business interruption for no additional cost!

Plus, automatically get Participant Accident coverage which includes payments for medical expenses and accidental death, dismemberment and paralysis benefits for your clients who are injured – regardless of who is at fault for the injury. Visit our Coverage page for more information.

Buy Now Button

  Buy Now

Gym Examples

What if??

Wondering what kind of claims could be covered by gym or fitness studio insurance? We've got some examples to make it easy.

  • General Liability: Client is using equipment and falls, hitting their head on the equipment.
  • Professional Liability: You are working with a client who is doing bench presses, and you leave their side to get water without telling them to stop the movement first. They lose control of the weights and get injured because you weren't there to spot their movements.
Note: These are just examples. Your claims adjuster will have the final say in coverage and payouts.

Buy Now Button

  Buy Now

Gym Owner Insurance

Gym Owner RELATED INSURANCE

See All Industries

Member Benefits Highlight Insert

Member Benefits

We offer more than just insurance. Our membership benefits include discounts on health & dental insurance, form templates to help you run your business and tools to manage your websites, marketing and more!

Explore Benefit Suites

Gym Owner Coverage FAQs

Our Support FAQs have the answers you are looking for. If you still have questions, our Customer Service Representatives are eager to help.

loader-image

On January 2, 2026

our policy has no exclusions against unsupervised gym time so coverage is extended if your members workout without a trainer present. To help alleviate concerns about possible injuries during unsupervised training, Participant Accident coverage is included in all Alternative Balance policies purchased with a $25,000 limit per accident limit. You can read more about Participant Accident at www.AlternativeBalance.com under Coverage & Pricing.

On January 2, 2026

Yes, if you have w2 employees you will want to add your employees on as well.

If they are independent contractors, then they cannot be added on as an employee to your policy. They should purchase a policy separately on their own.

On January 2, 2026

Alternative Balance members have access to purchase a Business Personal Property coverage plan to cover gym equipment. You can find more information on this plan via your members only area when logged into your account at www.AlternativeBalance.com.

 

At this time, we do not offer coverage to protect the entire building, just your gym business contents within it.

View All FAQs

Share this page!

General & Professional Aggregate

The most your policy will pay in a 12 month policy period for bodily injury and property damage claims that you become legally obligated to pay due to your business and professional services.

Products-Completed Operations Aggregate

The maximum amount your policy will pay in a 12-month period for bodily injury and property damage claims that result from the products you use to perform your services.  However, it does not cover products that are sold or distributed.

Damage to Premises Rented to You

This is liability coverage for property damage to a premise for which the insured is liable. This coverage applies to a property the insured rents or has permission to use for 7 days or less. It does not apply to permanently leased locations.

Medical Expenses

Coverage that reimburses others, without regard to the insured’s liability, for medical or funeral expenses incurred by such persons as a result of bodily injury or death sustained by accident under the conditions specified in the policy. This does not apply to the named insured or their employees.

Personal & Advertising Injury

The amount that your policy will pay for claims arising out of one or more of the following offenses:

  • False Arrest, detention or imprisonment
  • Malicious prosecution
  • Wrongful Eviction or Wrongful Entry
  • Oral or written publications that slander or libels a person or organization
  • Oral or written publication or material that violates a person's right of privacy
  • The use of another's advertising idea in your advertisement

Defense Costs

Defense Costs coverage is included in your general & professional liability insurance coverage limits. Defense Costs refers to all the costs of defending against a lawsuit. These expenses include the cost of hiring a lawyer, court fees, investigations, gathering facts, filing legal paperwork, and other related costs.
This is often the most important aspect of protecting you if you are being held liable for bodily injury or property damage resulting from your services.

why choose AB?

Proud to be a 2024/2025 BBB Torch Awards for Ethics Finalist!

Featured Members

alternativebalance

2,031 1,669

alternativebalance

Say hey to our member, Gemma Jones!

💟What she does:
At Caltrology Electrolysis, our team views both inner and outer beauty as unique forms of art and avenues for self-expression. Each individual’s skin and hair narrate their personal journey and distinctiveness, which we celebrate through our clients` self-care, including their hair removal solutions for unwanted hair. From advanced electrolysis to gentle waxing and eco-friendly sugaring, we have a strong mission to help our clients feel great in their skin.

What makes us unique is that our mission extends beyond just individual hair removal treatments to include advocacy for broader access to necessary care. As passionate supporters for women who suffer from hirsutism or PCOS, our team is dedicated to ensuring that essential services like electrolysis eventually become recognized and covered by insurance, providing relief and support to those affected by these conditions.

💟What she says about Alternative Balance:
I feel comfortable and confident performing electrolysis treatments on clients (which involves inserting fine needles into individual hair follicles and applying electrical current to destroy the source of hair growth) because I’m backed by a prestigious insurance company with a great customer-satisfaction track record!

#ABmembers #ABfeaturedmember #californiasmallbusiness #californiabusiness #hairremovalbusiness

View Instagram post by alternativebalance

Nov 21

3 0
Open post by alternativebalance with ID 18060202373634518
Say hey to our member, Gemma Jones! 💟What she does: At Caltrology Electrolysis, our team views both inner and outer beauty as unique forms of art and avenues for self-expression. Each individual’s skin and hair narrate their personal journey and distinctiveness, which we celebrate through our clients' self-care, including their hair removal solutions for unwanted hair. From advanced electrolysis to gentle waxing and eco-friendly sugaring, we have a strong mission to help our clients feel great in their skin. What makes us unique is that our mission extends beyond just individual hair removal treatments to include advocacy for broader access to necessary care. As passionate supporters for women who suffer from hirsutism or PCOS, our team is dedicated to ensuring that essential services like electrolysis eventually become recognized and covered by insurance, providing relief and support to those affected by these conditions. 💟What she says about Alternative Balance: I feel comfortable and confident performing electrolysis treatments on clients (which involves inserting fine needles into individual hair follicles and applying electrical current to destroy the source of hair growth) because I’m backed by a prestigious insurance company with a great customer-satisfaction track record! #ABmembers #ABfeaturedmember #californiasmallbusiness #californiabusiness #hairremovalbusiness

...

3 0

alternativebalance

Say hey to our member, Maya Risteska!

💟What she does:
At Beauty Bliss we offer high quality permanent make up services that are tailored for each client individually. Our main goal is to provide daily perfection without any daily efforts.

💟What she says about Alternative Balance:
Alternative Balance is saving me money and helps in promoting my business.

#ABmembers #ABfeaturedmember #PMU #permanentmakeup #pmuartist

View Instagram post by alternativebalance

Nov 14

5 0
Open post by alternativebalance with ID 18102742867710197
Say hey to our member, Maya Risteska! 💟What she does: At Beauty Bliss we offer high quality permanent make up services that are tailored for each client individually. Our main goal is to provide daily perfection without any daily efforts. 💟What she says about Alternative Balance: Alternative Balance is saving me money and helps in promoting my business. #ABmembers #ABfeaturedmember #PMU #permanentmakeup #pmuartist

...

5 0

alternativebalance

Say hey to our member, Khadijah Dawkins of @essential.element.ha!

💟What they do:
Essential Element Healing Arts is dedicated to providing intuitive wellness through healing with energy, sound, vibration, and the Akashic Records as well as unique products to enhance your quality of life. We aim to help you understand that "You" are the "Essential Element" in your healing process.

Essential Element provides classes and workshops as well as private healing sessions to help you keep your chakras balanced and aligned, activating your body`s natural healing abilities.

💟What they say about Alternative Balance:
Alternative Balance provides unique coverage options for our multi-faceted healing services!

#ABmembers #ABfeaturedmember

View Instagram post by alternativebalance

Oct 24

4 0
Open post by alternativebalance with ID 18072517517193013
Say hey to our member, Khadijah Dawkins of @essential.element.ha! 💟What they do: Essential Element Healing Arts is dedicated to providing intuitive wellness through healing with energy, sound, vibration, and the Akashic Records as well as unique products to enhance your quality of life. We aim to help you understand that "You" are the "Essential Element" in your healing process. Essential Element provides classes and workshops as well as private healing sessions to help you keep your chakras balanced and aligned, activating your body's natural healing abilities. 💟What they say about Alternative Balance: Alternative Balance provides unique coverage options for our multi-faceted healing services! #ABmembers #ABfeaturedmember

...

4 0

alternativebalance

Say hey to our member, Angela Wuerz! @angelawuerz

💟What she does:
I’m Angela Wuerz, a dedicated Registered Bach Flower Practitioner based in Los Gatos, California. I have a passion for helping individuals find balance and emotional well-being through the natural, gentle healing power of Bach Flower Remedies. With years of experience, I specialize in working with adults, teens, and couples to support their journey toward greater harmony and mental clarity.

💟What she says about Alternative Balance:
When I had a question about my insurance, I was able to reach a real person and get the answer within minutes.

#ABmembers #businessmembership #healthcoachcommunity #onlinehealthcoaching #emotionalhealing #smallbusinessfeature #virtualhealthcoach #ABfeaturedmember

View Instagram post by alternativebalance

Sep 19

4 0
Open post by alternativebalance with ID 17938360344072845
Say hey to our member, Angela Wuerz! @angelawuerz 💟What she does: I’m Angela Wuerz, a dedicated Registered Bach Flower Practitioner based in Los Gatos, California. I have a passion for helping individuals find balance and emotional well-being through the natural, gentle healing power of Bach Flower Remedies. With years of experience, I specialize in working with adults, teens, and couples to support their journey toward greater harmony and mental clarity. 💟What she says about Alternative Balance: When I had a question about my insurance, I was able to reach a real person and get the answer within minutes. #ABmembers #businessmembership #healthcoachcommunity #onlinehealthcoaching #emotionalhealing #smallbusinessfeature #virtualhealthcoach #ABfeaturedmember

...

4 0

alternativebalance

Say hey to our member, Chrystal Goldschmidt!

💟Company Name:
Serenica Wellness - FKA Hydrologie Wellness

💟What she does:
Chrystal is very passionate about her work. Chronic childhood trauma, abuse, neglect, and the loss of her husband who lost his battle to military service-connected PTSD by suicide, led her to survive life with chronic PTSD (complex post-traumatic stress disorder) among other issues. These things triggered intense grief, anxiety, fear, OCD, and perfectionism. She attributes her outstanding results during her healing journey from C-PTSD, negative core beliefs, imposter syndrome, and many health conditions using the Emotional Freedom Technique (EFT Tapping) and Energy Medicine.

💟What she says about Alternative Balance:
Alternative Balance has helped my business with insurance coverage that we can trust that is specifically designed to protect our variety of professional and holistic services.

#ABmembers #businessmembership #PTSDhealing #EFTpractitioner #emotionalfreedomtechnique #griefcoach #griefhealing #energymedicine #energyhealer #energyworkersofinstagram #ABfeaturedmember

View Instagram post by alternativebalance

Aug 22

1 0
Open post by alternativebalance with ID 17905719411234475
Say hey to our member, Chrystal Goldschmidt! 💟Company Name: Serenica Wellness - FKA Hydrologie Wellness 💟What she does: Chrystal is very passionate about her work. Chronic childhood trauma, abuse, neglect, and the loss of her husband who lost his battle to military service-connected PTSD by suicide, led her to survive life with chronic PTSD (complex post-traumatic stress disorder) among other issues. These things triggered intense grief, anxiety, fear, OCD, and perfectionism. She attributes her outstanding results during her healing journey from C-PTSD, negative core beliefs, imposter syndrome, and many health conditions using the Emotional Freedom Technique (EFT Tapping) and Energy Medicine. 💟What she says about Alternative Balance: Alternative Balance has helped my business with insurance coverage that we can trust that is specifically designed to protect our variety of professional and holistic services. #ABmembers #businessmembership #PTSDhealing #EFTpractitioner #emotionalfreedomtechnique #griefcoach #griefhealing #energymedicine #energyhealer #energyworkersofinstagram #ABfeaturedmember

...

1 0

alternativebalance

Say hey to our awesome member, Brandy Cummings! @resilientmotherhood.health

💟Company Name:
Resilient Motherhood

💟What she does:
I’m a doctor of clinical nutrition who supports women to resolve the mysterious symptoms that began after having their baby while empowering them with the evidence-based information they need to understand their situation isn’t normal or “just in their head.”

💟What she says about Alternative Balance:
It`s so easy, I love the user interface and all the extra support and benefits behind the scenes.

#ABmembers #businessmembership #nutritionbusiness #nutritionpractitioner #infertilitysupport #alternativemedicine #alternativehealthcoach #DoctorofClinicalNutrition #ABfeaturedmember

View Instagram post by alternativebalance

Jul 25

4 0
Open post by alternativebalance with ID 17970945218770107
Say hey to our awesome member, Brandy Cummings! @resilientmotherhood.health 💟Company Name: Resilient Motherhood 💟What she does: I’m a doctor of clinical nutrition who supports women to resolve the mysterious symptoms that began after having their baby while empowering them with the evidence-based information they need to understand their situation isn’t normal or “just in their head.” 💟What she says about Alternative Balance: It's so easy, I love the user interface and all the extra support and benefits behind the scenes. #ABmembers #businessmembership #nutritionbusiness #nutritionpractitioner #infertilitysupport #alternativemedicine #alternativehealthcoach #DoctorofClinicalNutrition #ABfeaturedmember

...

4 0

alternativebalance

Say hello to our member, Janine! Here’s a little about her:

💟Company Name:
Rise Coaching Services (@risecoachingservices)

💟What she does:
Janine helps school-age children and young adults find their authentic selves and live their best lives.

💟What she says about Alternative Balance:
Alternative Balance has ensured that I now have liability insurance after waiting for years. They are so helpful, kind, and human. Love my experience so far.

Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member!

#ABmembers #businessmembership #alternativehealthpractitioner #californiasmallbusiness #lifecoaches #coachingcommunity #featuredmember #ABfeaturedmember

View Instagram post by alternativebalance

May 23

3 1
Open post by alternativebalance with ID 18066459932304304
Say hello to our member, Janine! Here’s a little about her: 💟Company Name: Rise Coaching Services (@risecoachingservices) 💟What she does: Janine helps school-age children and young adults find their authentic selves and live their best lives. 💟What she says about Alternative Balance: Alternative Balance has ensured that I now have liability insurance after waiting for years. They are so helpful, kind, and human. Love my experience so far. Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member! #ABmembers #businessmembership #alternativehealthpractitioner #californiasmallbusiness #lifecoaches #coachingcommunity #featuredmember #ABfeaturedmember

...

3 1

alternativebalance

Say hello to our member, Jana (@janahanalei)! Here’s a little about her:

💟Company Name:
Hanalei SUP Yoga

💟What she does:
Jana is the founder of Hanalei SUP Yoga. She holds an E-RYT 500 hour yoga instructor certification, SUP Yoga teacher certificate, is a WPA Class Il instructor and a PaddleFit Pro Coach. She offers a SUP Yoga teacher training and WPA class I certification annually. During the summer she teaches a variety of classes on the North Georgia lakes. When she`s not teaching, she hosting SUP and yoga retreats in North and Central America or volunteering for a Newfoundland dog rescue.

💟What she says about Alternative Balance:
Alternative Balance has helped me by providing coverage for my unique business needs at an affordable rate.
Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member!

#ABmembers #businessmembership #alternativehealthpractitioner #georgiasmallbusiness #SUPyoga #yogateachers #yogacommunity #featuredmember #ABfeaturedmember

View Instagram post by alternativebalance

May 16

5 2
Open post by alternativebalance with ID 18039847499301603
Say hello to our member, Jana (@janahanalei)! Here’s a little about her: 💟Company Name: Hanalei SUP Yoga 💟What she does: Jana is the founder of Hanalei SUP Yoga. She holds an E-RYT 500 hour yoga instructor certification, SUP Yoga teacher certificate, is a WPA Class Il instructor and a PaddleFit Pro Coach. She offers a SUP Yoga teacher training and WPA class I certification annually. During the summer she teaches a variety of classes on the North Georgia lakes. When she's not teaching, she hosting SUP and yoga retreats in North and Central America or volunteering for a Newfoundland dog rescue. 💟What she says about Alternative Balance: Alternative Balance has helped me by providing coverage for my unique business needs at an affordable rate. Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member! #ABmembers #businessmembership #alternativehealthpractitioner #georgiasmallbusiness #SUPyoga #yogateachers #yogacommunity #featuredmember #ABfeaturedmember

...

5 2

alternativebalance

Say hello to our member, Sarah (@browvanaco)! Here’s a little about her:

💟Company Name:
Brow-Vana

💟What she does:
Sarah is a small business owner specializing in microblading and ombre powder brows.

💟What she says about Alternative Balance:
Alternative Balance has helped me by keeping my business well secured in case of any mishaps.

Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member!

#ABmembers #businessmembership #alternativehealthpractitioner #floridasmallbusiness #estetician #businesscommunity #featuredmember #ABfeaturedmember

View Instagram post by alternativebalance

May 9

8 0
Open post by alternativebalance with ID 18500547391010487
Say hello to our member, Sarah (@browvanaco)! Here’s a little about her: 💟Company Name: Brow-Vana 💟What she does: Sarah is a small business owner specializing in microblading and ombre powder brows. 💟What she says about Alternative Balance: Alternative Balance has helped me by keeping my business well secured in case of any mishaps. Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member! #ABmembers #businessmembership #alternativehealthpractitioner #floridasmallbusiness #estetician #businesscommunity #featuredmember #ABfeaturedmember

...

8 0

alternativebalance

Say hello to our member, Shana (@aspirefitnesshealth)! Here’s a little about her:

💟Company Name:
Aspire Fitness Health

💟What she does:
As a dedicated nutrition coach and personal trainer, I am passionate about helping individuals achieve their health and fitness goals through a holistic approach. With a deep understanding of the vital role that nutrition plays in overall well-being, I strive to educate and empower my clients to make sustainable lifestyle changes. By combining personalized exercise plans with tailored nutrition advice, I aim to optimize both physical performance and mental well-being. With a strong emphasis on balance and mindfulness, I believe in nurturing the body, mind, and soul to achieve long-lasting results. Together, we can embark on a transformative journey towards a healthier, happier life.

💟What she says about Alternative Balance:
Alternative Balance has been instrumental in providing me with great insurance coverage and ensuring peace of mind for both myself and my business. Their comprehensive policies have safeguarded me against potential risks and unforeseen events, allowing me to focus on running my business with confidence. Knowing that I have reliable protection in place has alleviated any worries about potential financial losses or liabilities.

Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member!

#ABmembers #businessmembership #alternativehealthpractitioner #nutritioncoaches #personaltrainers #wellnessentrepreneur #businesscommunity #featuredmember #ABfeaturedmember

View Instagram post by alternativebalance

May 2

7 0
Open post by alternativebalance with ID 18024532964678052
Say hello to our member, Shana (@aspirefitnesshealth)! Here’s a little about her: 💟Company Name: Aspire Fitness Health 💟What she does: As a dedicated nutrition coach and personal trainer, I am passionate about helping individuals achieve their health and fitness goals through a holistic approach. With a deep understanding of the vital role that nutrition plays in overall well-being, I strive to educate and empower my clients to make sustainable lifestyle changes. By combining personalized exercise plans with tailored nutrition advice, I aim to optimize both physical performance and mental well-being. With a strong emphasis on balance and mindfulness, I believe in nurturing the body, mind, and soul to achieve long-lasting results. Together, we can embark on a transformative journey towards a healthier, happier life. 💟What she says about Alternative Balance: Alternative Balance has been instrumental in providing me with great insurance coverage and ensuring peace of mind for both myself and my business. Their comprehensive policies have safeguarded me against potential risks and unforeseen events, allowing me to focus on running my business with confidence. Knowing that I have reliable protection in place has alleviated any worries about potential financial losses or liabilities. Head to our bio link to get your free (instant!) quote or call our 5-star customer care team to learn more about being an Alternative Balance member! #ABmembers #businessmembership #alternativehealthpractitioner #nutritioncoaches #personaltrainers #wellnessentrepreneur #businesscommunity #featuredmember #ABfeaturedmember

...

7 0

Not ready to buy?

Planning ahead and don't want to forget? Let us remind you! Schedule the day you want to purchase a policy, and we'll send you a reminder.

Alternative Balance Logo with Registration Mark

Call: 1-800-871-3848

41 Liberty Hill, Bldg 2
Henniker, NH 03242

Shopper Award

For your convenience, AB now accepts Google and Apple Pay:

images of Google & Apple Pay icons
TOP