2025
November
How to Write a Newsletter that Brings in More 1:1 Clients
Hosted by Camille Freeman, DCN, RH
Join Camille Freeman, DCN, RH, for a webinar created for wellness practitioners and students who are preparing to launch their practices.
You’ll learn how to write newsletters that feel authentic, take less time, and help attract more 1:1 clients. Camille will share her top tips for what to write, how often to send, how to avoid sounding generic or pushy, and how to tell if your newsletter is actually working. This session is ideal for those looking to build connection without relying heavily on social media. With over 20 years of experience, Camille offers practical, thoughtful advice—and we’ll leave time for your questions, too!
Camille Freeman, DCN, RH, has been in practice as an herbalist and nutritionist since 2003, focusing on fertility, pregnancy, and menstrual health. She runs Monday Mentoring, a community of practice for herbalists and nutritionists, and provides continuing education courses for clinicians. Camille also hosts the podcast In the Clinic with Camille (intheclinic.com) and is the author of Write Better Newsletters: Grow your 1:1 Practice with Emails People Actually Want to Read. She holds a doctorate in clinical nutrition from MUIH (now part of Notre Dame of Maryland), along with master’s degrees in both herbal medicine (from MUIH) and physiology (from Georgetown University).
AB Community Connection and Networking!
Facilitated by Joy Taylor, a seasoned intuitive business strategist and AB trainer since 2020, this uplifting 1-hour event is for members only.
Share who you are and what you do. Tap into the spirit of reciprocity and find ways to give back.
Arrive camera-ready for a workshop-style session with extensive group sharing, breakouts, and bonus marketing insights. This is a 60-minute session followed by a 15-minute Q&A with Joy—stick around to get your questions answered!
Don't miss this opportunity to elevate your business through meaningful connections.
December
BECOMING A BETTER SOUL-CENTERED PRACTITIONER
Hosted by Gavin Taylor, M.A., M.F.T
Join Gavin Taylor, M.A., M.F.T. for this 90-minute interactive group mentorship session. Gavin has been a licensed spiritual therapist and leadership mentor for over 40 years. He served as core faculty for 16 years, teaching a renowned Masters degree program in Spiritual Psychology. He specializes in mentoring practitioners who want to integrate principles and practices of spirituality and transformation in their work with clients.
Gavin has an extensive "backpack” of paradigms and tools developed over his career to support clients in embracing new levels of healing, awakening, intimacy, creativity, and leadership.
During these dynamic sessions, practitioners are invited to confidentially share their questions and challenges working with specific clients and receive targeted mentoring designed to enhance their effectiveness. Practitioners also have a safe space to share about and receive mentoring support regarding their own personal levels of healing and evolution being reflected in their work with clients.
You can learn more about Gavin’s work and professional background at his website, gavinjtaylor.com
Unlocking the Secret to Creating Trial Offers That Work: How to Turn First-Timers into Long-Term Clients
Hosted by Joanna Sapir
Join Joanna Sapir for a webinar designed for holistic practitioners who want to turn first-time trial participants into long-term clients. Free and discounted trial offers often result in a revolving door of new people coming in and leaving just as quickly—but in this session, Joanna will show you how to transform your trial offers into a powerful conversion tool. You’ll learn:
Why trial offers often fall short in converting participants into long-term clients—and how to avoid common pitfalls
How to strategically price and position your trial offer to attract the best leads
The seven essential components of a successful trial offer
How to make signing up for long-term work the obvious next step
The mindset shifts needed to grow your business through trial offers
Joanna Sapir is a business strategist for holistic practitioners, specializing in repeatable systems, client enrollment, and steady income. She has over 20 years of teaching experience and hosts the Business Revolution for Practitioners podcast. Learn more at joannasapir.com
2025 PROGRESSIVE WORKSHOPS
The Business Course for Intuitive Entrepreneurs with Joy Taylor
Running a soul-led business doesn’t have to mean burnout, long hours, or uncertainty. This 7-week live online course provides the clarity, strategies, and support to grow a thriving practice, attract your ideal clients, and create sustainable income—all aligned with your purpose. Through interactive sessions, practical tools, and a supportive community, you’ll gain actionable steps to transform your business from the inside out.
What You’ll Learn
Session 1: Infuse Your Soul: Align your mission, values, and offerings to attract your ideal clients.
Session 2: Shine Your Light: Craft messaging and visuals that reflect your essence.
Session 3: Client Pathways & Enrollment: Design client journeys and enrollment strategies.
Session 4: Frequency Marketing That You Love: Use marketing strategies that feel authentic.
Session 5: Visibility Open Circle (Guest: Michelle Lyall): Get live guidance on branding and visibility.
Session 6: Structure, Systems & Strategy: Streamline operations and finances for growth.
Session 7: Psychology of Success (Guest: Gavin Taylor): Overcome business fears and build confidence.
All participants gain access to the Online Learning Portal, a comprehensive resource hub filled with on-demand videos, templates, tools, and a supportive community. Use these resources to reinforce your learning, implement strategies at your own pace, and continue progressing between sessions—ensuring lasting transformation for your business.
Special Offer for AB Members
Use coupon code Balance100 for $100 off your registration
Joy Taylor is an Intuitive Business Strategist, author of Inspired: 7 Wisdoms of a Soul-Inspired Life, and creator of The Business Soul Map. With 30+ years of experience, she has helped thousands of entrepreneurs align purpose with practical strategy—growing their businesses with clarity, confidence, and impact.
2026
Exciting opportunities for growth are coming in 2026!
Check back later this year for full details!
Past Events
Miriam Ball of Alternative Balance Takes the Stage on Day 1 of the Soul-Led Business Summit
If your desire doesn’t match your actions, you’ll always feel stuck.
You say you want clarity. You say you want clients. You say you want confidence.
But are you showing up for it?
The Soul-Led Business Summit is where that changes. In just 3 days, you’ll discover how to: Gain crystal clarity on your next step Activate your voice & message unapologetically Shape an offer that feels like YOU Sell with ease, not pressure Connect with a community that gets you
We’re thrilled to share that on October 9th at 12:45 PM, our very own Miriam Ball will be speaking on Day 1 of this powerful event, alongside an extraordinary lineup of inspiring women.
Don’t miss this chance to grow your business with clarity and confidence—catch Miriam live and secure your spot today!
The Business Planning System to Get More Done & Book More Clients
Presented by Hailey Rowe, Marketing & Sales Strategist
Join Hailey to discover how to plan a productive, sales-focused week with less stress and more results. You’ll walk away with a clear system to prioritize what matters most and eliminate the busy work.
You’ll learn how to:
● Use a 4-step process to overcome overwhelm
● Structure your week around Sales-Generating Activities
● Stay consistent with your sales and marketing
● Apply time management strategies that lead to more revenue
● Build a weekly marketing plan that supports your goals
Attendees also receive Hailey’s Free Weekly Planning System and the chance to book a complimentary Client Attraction Consult.
Hailey Rowe is a Marketing & Sales Coach who supports wellness professionals in creating a strong client attraction process, reclaiming their time, and increasing sales—without social media burnout. She’s the host of the Health Coach Nation Podcast, leader of The Marketing Hub Facebook Group, and has been recognized as one of the Top 25 Coaches in Chicago. Learn more at haileyrowe.com or connect on Instagram.
Don’t Do It Alone: Co-Creative Ways to Grow Your Business with Relationship Marketing
The Struggle is Real — But It Doesn’t Have to Be | Presented by: Joy Taylor
Owning a business and promoting your services can feel overwhelming, especially when marketing isn’t your zone of genius — or your passion.
You might be exceptional at what you do — but what about the marketing part?
Whether you’re just starting out or ready to elevate your professional presence, this 75-minute event is your chance to step into inspired action. Discover how relationships can be your most potent marketing leverage.
Joy Taylor is a dynamic advocate for women’s leadership and an Intuitive Business Strategist. The author of Inspired: 7 Wisdoms of a Soul-Inspired Life and creator of The Business Soul Map, she helps entrepreneurs align their marketing with their values. Joy has empowered thousands to start, grow, and scale purpose-driven businesses with integrity, intention, and impact. Learn more about Joy.
The Empowered Practitioner Event with Joanna Sapir
A thriving practice doesn’t have to drain you, yet many practitioners feel stuck when it comes to building a business that sustains them.
Join Joanna Sapir for her 5-day online course and discover how to earn more, work less, and achieve better results for your clients — with on-demand daily trainings, live coaching calls, prizes, and a bonus webinar on generating consistent $10k–$30k/month income while working part-time.
Here’s what you’ll explore each day:
Day 1 (Sept 15): The Business Revolution Blueprint – Build a resilient, thriving practice
Day 2 (Sept 16): Call in the Right People – Attract committed, high-quality clients
Day 3 (Sept 17): Get Better Client Results – Design programs that create transformation
Day 4 (Sept 18): Get Paid – Enroll clients with confidence and ease
Day 5 (Sept 19): Marketing Made Easy – Simplify your promotion and outreach
Boost Your Wellness Practice: Tools & Tips from OfferingTree
We’re partnering with Ashley from OfferingTree—an all-in-one platform created by wellness professionals for wellness professionals—to bring you a free webinar packed with practical tools and time-saving tips to help grow your business effortlessly.
If you’re a coach, healer, therapist, or wellness practitioner seeking to simplify scheduling, payments, email marketing, and more—all from a single platform—this webinar is for you.
Whether you’re just starting out or ready to take your business to the next level, you’ll gain valuable strategies to streamline your workflow, deepen client connections, and free up time to focus on what you love most.
Join us live and discover how OfferingTree can empower your wellness business from the ground up.
Beyond Insurance, Part 2: What Legal Protections You Need as a Practitioner
Hosted by Lisa Fraley, Attorney & Legal Coach® and Miriam Ball, CIO, Alternative Balance
We’re excited to keep the conversation going with Part 2, and we’re aiming to make it just as interactive and helpful as the first! If you still have legal questions about your practice—whether it’s about contracts, liability, or anything else—this is another great opportunity to get expert guidance from Lisa.
Thank you to everyone who submitted questions for Lisa! Miriam will be bringing them into the conversation during the session, so get ready for another insightful, customized discussion with Lisa. We’re looking forward to diving in together!
Lisa Fraley, JD is a Legal Coach® and Attorney. She takes a holistic approach to law by blending her expertise as a former health care attorney in a large corporate law firm with the care of a Health & Life Coach trained through IIN and CoachU. Her goal is to make law easy to understand, accessible and affordable – and she uniquely aligns legal steps with the chakras. Learn more about Lisa.
AB Community Connection and Networking!
Facilitated by Joy Taylor, a seasoned intuitive business strategist and AB trainer since 2020, this uplifting 1-hour event is for members only.
Share who you are and what you do. Tap into the spirit of reciprocity and find ways to give back.
Arrive camera-ready for a workshop-style session with extensive group sharing, breakouts, and bonus marketing insights. Stick around afterward for a 15-minute Q&A with Joy!
Don't miss this opportunity to elevate your business through meaningful connections.
Beyond Insurance: What Legal Protections You Need as a Practitioner
Hosted by Lisa Fraley, Attorney & Legal Coach® and Miriam Ball, CIO, Alternative Balance
Lisa Fraley, JD is a Legal Coach® and Attorney. She takes a holistic approach to law by blending her expertise as a former health care attorney in a large corporate law firm with the care of a Health & Life Coach trained through IIN and CoachU. Her goal is to make law easy to understand, accessible and affordable – and she uniquely aligns legal steps with the chakras. Learn more about Lisa.
We want to make this webinar as interactive and relevant as possible! If you have any legal questions about your practice—whether it's about contracts, liability issues, or any other legal concerns—now's your chance to get expert advice. Submit your questions in advance, and Miriam will pose them to Lisa during the session. Don't miss this opportunity to have your burning questions answered and to help shape an invaluable discussion tailored to your needs!
Hosted by Joanna Sapir, Wellness Business Coach.Start your year with Soul-Centered Alignment
SEPTEMBER
AUGUST
JULY
JUNE
MAY
April
March
February
JANUARY
Your Business Vision and Intention Setting for 2024 with Joy Taylor
Join this live and interactive master class and get in touch with the center of your business so that you create the work you most love. This is a 75-minute Zoom session to guide you through a proven process.
- Define your business soul statements.
- Plan for soul-inspired business success.
- Set clear intentions for 2024.
Bring paper and pen, and be prepared to take notes as you gain inspiration and direction for the coming year. You’ll be guided through a Business Soul Mapping process and develop your individual dashboard for the coming year. Your individualized dashboard encourages you to track your 2024 milestones and stay attuned to your work's mission, vision, and values.
Join us and ignite your passion as Joy walks you through a real-time process to bring your business ideas to life for 2024.
Business is an intuitive art, and this masterclass will awaken your creative brilliance and help you apply that brilliance to your best year ever - a year of personal fulfillment and business success.
Join a group of heart-centered service professionals and experience a supportive community as you learn, embody, and get your creative juices flowing.
Presented by Joy Clarissa Taylor, founder of A Soul-Inspired Life and the past Director of the Women’s Business Center in Northern California. Her passion is empowering and equipping individuals to live, love, and lead a life of purpose.
DECEMBER
Inexpensive Marketing For Growth and Profitability with Sara Kooperman
Examine how to market effectively, efficiently while remaining cost effective. Explore branding your business through various media driving it to success. Uncover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Explore ways to take your business to the next level with effective, strategic, and inexpensive marketing. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources!
1. Leave with an understanding of the importance of branding, from large to small, and how to use it successfully
2. Explore innovative strategies for email marketing
3. Learn new and effective ways to reach your clients through text messaging systems
4. Discover techniques for social media strategies that are systematic, inexpensive and effective
5. Explore newsletters approaches to impact your clients
NOVEMBER
Branding Boot Camp: Empowering Solopreneurs to Kickstart Their Business
Are you a solopreneur looking to kickstart your own business but unsure where to begin? Look no further! In this power-packed session, Julie Saalsaa, a fellow solopreneur experienced in the challenges of starting a wellness business, will guide you through the essentials of creating a compelling brand without breaking the bank. Join us to learn practical strategies and expert tips to establish a strong brand identity and make a lasting impact on your target audience.
What you will learn:
1) Branding fundamentals
2) Practical steps of building a compelling brand identity
3) Valuable insights and actionable tips to establish a distinctive brand presence
By the end of this webinar, you will walk away with a curated list of the most critical elements necessary to build a strong and successful brand for your wellness business. Embrace the journey of entrepreneurship with confidence, armed with the tools and knowledge to elevate your brand's presence in the competitive market.
As a solopreneur herself, Julie Saalsaa can empathize with your journey. She is a holistic nutrition consultant, herbalist, and Qigong practitioner, who also saw a need among her colleagues: they needed help with their branding and website design. Design has been a passion of Julie’s and something she’s been doing for years in one form or another. She decided to make it official and created J. Saalsaa Design Studio to extend her services helping solopreneurs who are just starting out. Julie’s goal with every client is to make their content represent them and their business. Julie takes the stress out of crafting your print and digital content, carving out a cohesive brand image that truly embodies your unique essence.
OCTOBER
How to Get Committed Clients and Steady Income…With Less Marketing
Do you feel like some 'secret' to marketing is holding you back from a thriving practice? Tired of spending hours each week on social media without any results? What if I told you there was a way to get high-quality, committed clients and create steady, predictable monthly income... without more marketing?
In this webinar we're going to dive into exactly how you can do just that in your practice!
You'll learn:
- Why having a great website, lead magnet, or social media presence won’t actually bring you more clients... unless you do this one thing right
- How to attract the right prospects for you and turn them into great long-term clients
- The most effective way to price and package your services for better client results and satisfaction (and more referrals!)... which will lead to higher income. (Bonus: It’s something you can implement immediately after the workshop)
- How to exit the trap of working with people who aren't fully committed to their results and expect you to "fix" them in a few sessions
- What to never say in consultation with a prospective client and why (Plus what to say instead!)
Joanna Sapir is a business strategist for holistic practitioners, particularly those that integrate multiple modalities. Joanna's special ability is in helping practitioners set up repeatable systems and processes in their businesses to serve their clients more powerfully, enroll committed long-term clients, and create steady income and cash flow.
She has been a teacher and trainer for more than twenty years, from the classroom to the gym floor and now to wellness practices across the world.
Born and raised in the San Francisco Bay Area, she is a mother of two, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast. Learn more at http://joannasapir.com
September
The Profitable Podcast Process
If you don't think you have a big enough audience to start a podcast, or you are apprehensive to start because you aren't sure about the technical aspects, this webinar is for you!
This webinar gives a map that leads to a podcast that is set up for conversions from day 1. When you create a podcast, you build a leverageable asset that can grow your revenue in a BIG way and build your status as an expert in your niche. Caleigh Bell will be sharing some of the most important strategies she has used herself and with all of her clients over the last 4+ years. Caleigh is known for being super strategic, while also creating systems that make the strategies easy to follow. Everything you’ll learn has already been tested and proven to work by her, her clients, and her students.
You will learn:
- How to create a successful podcast without wasting time on an idea that won't convert
- Why the "content first, audio second" method is so important
- The 8 things you need to make your podcast irresistible for listeners
- How to optimize your podcast for conversions
- What it takes to stand out, even if you aren't the "celebrity guru" in your niche
And you'll learn exactly how she runs her podcast and her client's podcasts using systems and strategies that don't overcomplicate but do bring in profits.
Caleigh is the owner of All Things Podcasting, which was created so business owners could have a one-stop shop for all of their podcasting needs. Caleigh and her team handle all aspects of podcasting. From launches, monetization, production management, promotion, guest management, pitching you as a guest on other people’s podcasts, and so much more. All Things Podcasting has taken over in the space as the repurposing gurus when it comes to repurposing your podcast content into a YouTube channel, blog posts, emails, and social media posts. Learn more about Caleigh and All things Podcasting here: https://allthingspodcasting.com
August
Legal Basics
It's more important than ever to have best legal practices in place to ensure your business and assets are protected, and your community and clients are safe.
It's super important for your business to be legally protected, especially in these unprecedented times. We are here for you to explain the law in an easy-to-understand fashion… and even make it a FUN process :) Our goal is to keep you safe and secure so you can focus on doing what you love and serving clients!
You will learn:
- The different types of legal issues and why you need to have everything in writing
- The essential legal documents you need to stay protected
- How to communicate expectations properly and why it's important for legal protection
- Employment contracts (employee vs contractor)
Cory Sterling is a lawyer, small business owner, group fitness instructor and yoga teacher. He wrote The Yoga Law Book and has served hundreds of clients in the health and yoga space all across the world, the majority of whom teach and own or operate a fitness/health studio. He has presented at conferences around the world, teaching about the law in a FUN and practical way. https://www.consciouscounsel.ca
July
PRACTICAL SEO: HOW TO OPTIMIZE YOUR WEBSITE & CONTENT WITHOUT TECHNICAL KNOW-HOW
Your website needs SEO so your potential customers and clients can find you—but you have no idea where to start, right? In this training, we'll break down what SEO is and how to actually start implementing it. You'll walk away knowing how to do keyword research (and what that even is!) and how to follow foundational SEO best practices. I'll also share some key tools you can use to make every step of the optimization process easier to implement and track. Come ready to take notes, because we're going to be covering a lot!
Jessica Thiefels is the founder and CEO of Jessica Thiefels Consulting, 2x podcast host, and 4x published author. She’s been featured in top publications including Forbes and Entrepreneur and was named one of Yahoo!’s Top 10 Marketing Coaches to Follow. Her mission is to help female-founded mental wellness brands amplify their message with intentional and authentic organic marketing.
June
KNOW YOUR MONEY, GROW YOUR BUSINESS: SETTING YOUR BUSINESS UP FOR FINANCIAL SUCCESS
Are you a solopreneur or small business owner? During this program, you will learn simple and actionable strategies to get your business finances in order so you can save time, stress less, and keep more of the money that you earn.
Sara Fins is an expert Financial and Certified Health Coach and retired CPA who spent over a decade as an accountant in the corporate world and a decade running her own health coaching practice. Now she blends her accounting background and entrepreneurial experience to help other solopreneurs manage and master their business finances with ease.
Through her private coaching programs, workshops, and her signature course, “Easy Business Bookkeeping,” Sara helps small business owners feel confident managing their business finances so they can save time, stress less and keep more of the money that they earn.
May
HOW TO INCREASE VISIBILITY ONLINE USING CONTENT, SOCIAL MEDIA, DIGITAL PR AND BACKLINKS
E.A.T. the main ingredient to mastering Google Search Rankings! Google's algorithm determines your presence online. E.A.T. stands for Expertise, Authoritativene
Kathleen Marrero owns First Fig Marketing & Consulting, a full-service digital marketing agency. She has worked with small business owners and entrepreneurs, helping them expand their online visibility to increase brand recognition and revenue using modern digital marketing strategies.
APRIL
DEVELOPING YOUR GROUP PROGRAM OUTLINE
The seven steps to creating a perfect match for your dream clients and curriculum to launch your group health program.
This training is for established wellness providers who want to scale their business by structuring their proven knowledge to create an experience for their clients to improve health.
By the end of this training, you will:
1. Have the ability to identify the knowledge and skills you possess that can be easily marketed. Creating an attainable, desirable program promise will save you time and money in your sales and marketing.
2. Commit to memory the three keys to any health program that allow you or a health coach to teach your program again and again.
3. Start to build your strategy to increase your success rates with your group health program
For 15 years, Sarah has helped health providers increase their income and impact by using her passion for health with her drive to leverage time and teach others to do the same. Sarah is a Certified Online Curriculum Specialist and designs signature health programs for adult learners.
As the host of The Health of Your Business podcast, Sarah has interviewed the most prominent experts in functional and holistic health today.
Sarah lives on Boston's North Shore with her husband, Dan, and three children - Ella, Brody and Duke - where they live a plant-based lifestyle and take advantage of all New England has to offer.
March
5 STEPS TO AN AUTHENTIC (AND EFFECTIVE) SOCIAL MEDIA STRATEGY
You want to be on social media - and you know your clients are there - but you also want to market your business in a way that feels authentic to you and your brand. In this webinar, we're going to talk about how to create a strategy that's aligned with your values and offering, while also being effective. You'll leave this session with fresh content ideas, a clear strategy, and a few key hacks for doing less while also growing your business through social media.
Jessica Thiefels is the founder and CEO of Jessica Thiefels Consulting, 2x podcast host, and 4x published author. She’s been featured in top publications including Forbes and Entrepreneur and was named one of Yahoo!’s Top 10 Marketing Coaches to Follow. Her mission is to help female-founded mental wellness brands amplify their message with intentional and authentic organic marketing.
February
INTRO TO SEO WITH DAN SHURE
Dan Shure will be taking us through the steps to take on your website for more visibility in search engines. He will be working through a few of your sites live!
Dan Shure is co-owner of Evolving SEO with his wife Sarah. He has helped companies like GBH (Boston’s NPR and PBS), ButcherBox, Harvard Business Review, Zappos, and more solve challenging SEO problems and grow traffic since 2009. Dan is also the host and producer of Experts on the Wire, a popular SEO podcast downloaded over 800,000 times. Dan has spoken at conferences such as Social Media Marketing World, Content Jam, Content Marketing World, SMX and more. Dan’s articles and quotes have appeared on sites like Moz, The Next Web, Entrepreneurs on Fire, The New York Times, Search Engine Roundtable and more!
January 2023
BUSINESS SOUL MAP 2024 WITH JOY TAYLOR
- Define your business soul statements
- Plan for your success using the Business Soul MAP process
- Set clear intentions for 2023
This interactive session will include presentation and breakout rooms. Bring paper and a pen, and be prepared to take notes. Learn more about Joy Taylor https://www.asoulinspiredlife.com
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