REAL, LIVE BUSINESS LEARNING YOU CAN APPLY RIGHT AWAY, TO HELP GROW YOUR BUSINESS.

AB is booking top hosts each month to teach the business topics that matter most to our members.

March

How to Build a Content Marketing Strategy (and track success) with a Growing Budget

Jessica Thiefels Consulting

Everyone needs a content marketing strategy (social media, SEO, email, etc.)—but what you put into it, how you execute it, and how you know if it's working will differ from one business to another. In this training, we're going to discuss how to decide what goes into your organic marketing strategy. You'll also walk away with some tips for executing with a growing budget and tracking the metrics so you know what's working and what's not! (Hint: follower count is not a great metric!)

Jessica Thiefels https://jessicathiefels.com is the founder and CEO of Jessica Thiefels Consulting, 2x podcast host, and 4x published author. She’s been featured in top publications including Forbes and Entrepreneur and was named one of Yahoo!’s Top 10 Marketing Coaches to Follow. Her mission is to help female-founded mental wellness brands amplify their message with intentional and authentic organic marketing.

  • Wednesday, March 20th
  • 1:00 PM EST

April

Accessing and Grounding your Authentic Power for Business Success

This 90-minute dynamic, experiential workshop will inform and inspire you into new levels of self-leadership, and will include spacious time for 1-on-1 personalized mentoring. Gavin brings 40 years experience as a spiritual therapist and leadership mentor for entrepreneurs.

He will guide you in the following essential keys for self-facilitating entrepreneurial empowerment:
1) Transforming imposter syndrome, people pleasing, insecurity around self-promotion, and self-doubt into genuine confidence
2) Approaching entrepreneurship as an opportunity to mature in leadership
3) Embracing the multi-dimensional nature of your inner life and learn the unifying craft of facilitating internal dialogue
4) Connecting with your intuition through self-observation and trust
5) Liberating your authentic voice in the day-to-day activities of your chosen profession

Throughout the workshop, you’ll be invited to see your business as a powerful mirror and ally to your growth. You can choose to embrace the idea that your business is actually designed to trigger you, as challenges invariably invite us towards personal evolution and business growth.

If you are ready to move beyond overwhelm - from simply toggling back & forth between being in & out of balance - join us and practice new tools for compassionate self-reflection, cultivating creativity, and steadily accomplishing your goals. With spacious time for group sharing and targeted 1-on-1 mentorship coaching, you’ll benefit from the safe container of this community of like-minded, open-hearted professionals. The skills and wisdom presented are designed to take root in your daily operations, allowing you a grounded ease and momentum of flowing with the work that you love.

About Gavin Frye:
A licensed spiritual therapist & leadership mentor to entrepreneurs, Gavin has offered soul-inspired counseling and workshops for over 40 years. He specializes in supporting individuals and couples in career and life transition with an emphasis on authenticity, intimacy and creativity.

He served on faculty for 16 years at the University of Santa Monica, co-facilitating the transformational Masters Degree program in Spiritual Psychology. He is the author of the bestselling book, THE REAL YOU: Leading Your Life from Your Authentic Self, and the creator of Soul Gatherings with Gavin, an online community series supporting soul-inspired living. You can access his website at gavinfrye.com.

  • Wednesday, April 17th
  • 1:00 PM EST

MAY

How to Stand Out as a Business Everyone Wants to Work For

In this webinar, we’ll take stock of your business. Who are you, who you serve, and who you want on your team. We’ll talk about recognizing who you are to potential employees; what you stand for and what you can do for them.

This webinar will help you to:
*Solve the struggle to find a good team
*Set expectations your staff buys into
*Foster career progression for your people
*Stand out as the business everyone wants to work for
Katie Santos, is the founder of Fitness HR® - an internationally recognized Movement Teacher with 40 years in the fitness and wellness industry. Her Human Resources Certification allows her to focus on helping studios comply with employment law changes around the country.  Her expertise:
*Labor compliance – sounds scary, but it’s about knowing what is required for a business to have employees.
*Leadership – building an incredible culture that suits your team.
*Communication – understanding diverse perspectives and how to align them with your business.
*Evaluation – fostering learning and career progression.
*Ethical Practice – doing the best you can for your team.
*Studio Operations – owning a big studio for 20 years gives her lots to share!

www.fitnesshr.com

  • Wednesday, May 8th
  • 1:00 PM EST

JUNE

Leading for Maximum Performance

Great management is not asking someone to do something; it’s about making sure that it gets done. Explore effective ways to evaluate your platform, schedule important projects, and measure your staff performance taking out the personal and injecting the profitable. Managing is about systems and satisfaction. Having a successful career is making a difference through effective, honest, and open-minded leadership.
1. Uncover an understanding on how to keep people motivated
2. Delve into the importance of positive management for a business and team
3. Master ways to manage without stress
4. Learn how to help everyone rise to their ultimate potential
5. Examine effective ways to manage different types of workers

 

Sara Kooperman, JD, CEO of SCW Fitness Education, WATERinMOTION®, and S.E.A.T. Fitness sits on the Gold’s Gym Think Tank and the canfitpro Advisory Panel and was a founding board member for the Women In Fitness Association (WIFA). Recently nominated for the IDEA Fitness Leader of the Year Award, Kooperman won the 2022 Most Innovating Fitness Pro by Fitness Industry Technology Council. Sara is the best-selling author of FIT FOR BUSINESS, an inductee into the National Fitness Hall of Fame, an Illinois State Businesswoman of the Year, esteemed panelist for IHRSA’s Talks & Takes Monthly Talk Show and sits on the ACSM Communication & Public Information Committee.  https://sarakooperman.com

  • Wednesday, June 12th
  • 1:00 PM EST

Past Events

February

Ways Wellness Professionals Can Reduce Legal Risk

In this webinar, attendees will explore different ways they can reduce legal risk when delivering wellness services like health coaching, yoga, meditation, reiki or other types of wellness services. The speaker will cover liability insurance, establishing a legal entity, using disclaimers, keeping data private, and following codes of conduct. Attendees will have an opportunity to ask questions.

Barbara Zabawa is the founder and President of the Center for Health and Wellness Law, LLC, a law firm dedicated to improving legal access and compliance for the health and wellness industries.

Barbara is lead author of the book Rule the Rules on Workplace Wellness Programs, published by the American Bar Association. She is a frequent writer and speaker on health and wellness law topics, having presented for national organizations such as WELCOA, National Wellness Conference, HPLive, Healthstat University and HERO.

Barbara is also a Clinical Assistant Professor for the University of Wisconsin Milwaukee College of Health Sciences, Department of Health Services Administration where she teaches graduate and undergraduate courses in health law and compliance, US health care delivery and health professions career development.

  • Wednesday, February 21st
  • 1:00 PM EST

JANUARY

Your Business Vision and Intention Setting for 2024 with Joy Taylor

Join this live and interactive master class and get in touch with the center of your business so that you create the work you most love. This is a 75-minute Zoom session to guide you through a proven process. 

  1. Define your business soul statements.
  2. Plan for soul-inspired business success. 
  3. Set clear intentions for 2024.

Bring paper and pen, and be prepared to take notes as you gain inspiration and direction for the coming year.  You’ll be guided through a Business Soul Mapping process and develop your individual dashboard for the coming year. Your individualized dashboard encourages you to track your 2024 milestones and stay attuned to your work's mission, vision, and values. 

Join us and ignite your passion as Joy walks you through a real-time process to bring your business ideas to life for 2024.

Business is an intuitive art, and this masterclass will awaken your creative brilliance and help you apply that brilliance to your best year ever - a year of personal fulfillment and business success. 

Join a group of heart-centered service professionals and experience a supportive community as you learn, embody, and get your creative juices flowing.

Presented by Joy Clarissa Taylor, founder of A Soul-Inspired Life and the past Director of the Women’s Business Center in Northern California. Her passion is empowering and equipping individuals to live, love, and lead a life of purpose.

  • Wednesday, January 10th
  • 1:00 PM EST

DECEMBER

Inexpensive Marketing For Growth and Profitability with Sara Kooperman

Examine how to market effectively, efficiently while remaining cost effective. Explore branding your business through various media driving it to success. Uncover your unique market position, develop pop-ups, postcards, social media posts, email, text messages, eNewsletters, and expand your social media presence. Explore ways to take your business to the next level with effective, strategic, and inexpensive marketing. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources!

1. Leave with an understanding of the importance of branding, from large to small, and how to use it successfully
2. Explore innovative strategies for email marketing
3. Learn new and effective ways to reach your clients through text messaging systems
4. Discover techniques for social media strategies that are systematic, inexpensive and effective
5. Explore newsletters approaches to impact your clients

  • Wednesday, December 6th
  • 1:00 PM EST

NOVEMBER

Branding Boot Camp: Empowering Solopreneurs to Kickstart Their Business

Are you a solopreneur looking to kickstart your own business but unsure where to begin? Look no further! In this power-packed session, Julie Saalsaa, a fellow solopreneur experienced in the challenges of starting a wellness business, will guide you through the essentials of creating a compelling brand without breaking the bank. Join us to learn practical strategies and expert tips to establish a strong brand identity and make a lasting impact on your target audience.

What you will learn:
1) Branding fundamentals
2) Practical steps of building a compelling brand identity
3) Valuable insights and actionable tips to establish a distinctive brand presence

By the end of this webinar, you will walk away with a curated list of the most critical elements  necessary to build a strong and successful brand for your wellness business. Embrace the journey of entrepreneurship with confidence, armed with the tools and knowledge to elevate your brand's presence in the competitive market.

As a solopreneur herself, Julie Saalsaa can empathize with your journey. She is a holistic nutrition consultant, herbalist, and Qigong practitioner, who also saw a need among her colleagues: they needed help with their branding and website design. Design has been a passion of Julie’s and something she’s been doing for years in one form or another. She decided to make it official and created J. Saalsaa Design Studio to extend her services helping solopreneurs who are just starting out. Julie’s goal with every client is to make their content represent them and their business. Julie takes the stress out of crafting your print and digital content, carving out a cohesive brand image that truly embodies your unique essence. https://www.wholechoiceliving.com/designwork

  • Wednesday, November 29th
  • 1:00 PM EST

OCTOBER

How to Get Committed Clients and Steady Income…With Less Marketing

Do you feel like some 'secret' to marketing is holding you back from a thriving practice? Tired of spending hours each week on social media without any results? What if I told you there was a way to get high-quality, committed clients and create steady, predictable monthly income... without more marketing?

In this webinar we're going to dive into exactly how you can do just that in your practice!

You'll learn:

  • Why having a great website, lead magnet, or social media presence won’t actually bring you more clients... unless you do this one thing right
  • How to attract the right prospects for you and turn them into great long-term clients
  • The most effective way to price and package your services for better client results and satisfaction (and more referrals!)... which will lead to higher income. (Bonus: It’s something you can implement immediately after the workshop)
  • How to exit the trap of working with people who aren't fully committed to their results and expect you to "fix" them in a few sessions
  • What to never say in consultation with a prospective client and why (Plus what to say instead!)

Joanna Sapir is a business strategist for holistic practitioners, particularly those that integrate multiple modalities. Joanna's special ability is in helping practitioners set up repeatable systems and processes in their businesses to serve their clients more powerfully, enroll committed long-term clients, and create steady income and cash flow.

She has been a teacher and trainer for more than twenty years, from the classroom to the gym floor and now to wellness practices across the world.

Born and raised in the San Francisco Bay Area, she is a mother of two, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast. Learn more at http://joannasapir.com

  • Wednesday, October 25th
  • 1:00 PM EST

September

The Profitable Podcast Process

If you don't think you have a big enough audience to start a podcast, or you are apprehensive to start because you aren't sure about the technical aspects, this webinar is for you!

This webinar gives a map that leads to a podcast that is set up for conversions from day 1. When you create a podcast, you build a leverageable asset that can grow your revenue in a BIG way and build your status as an expert in your niche. Caleigh Bell will be sharing some of the most important strategies she has used herself and with all of her clients over the last 4+ years. Caleigh is known for being super strategic, while also creating systems that make the strategies easy to follow. Everything you’ll learn has already been tested and proven to work by her, her clients, and her students.

You will learn:

  • How to create a successful podcast without wasting time on an idea that won't convert
  • Why the "content first, audio second" method is so important
  • The 8 things you need to make your podcast irresistible for listeners
  • How to optimize your podcast for conversions
  • What it takes to stand out, even if you aren't the "celebrity guru" in your niche

And you'll learn exactly how she runs her podcast and her client's podcasts using systems and strategies that don't overcomplicate but do bring in profits.

Caleigh is the owner of All Things Podcasting, which was created so business owners could have a one-stop shop for all of their podcasting needs. Caleigh and her team handle all aspects of podcasting. From launches, monetization, production management, promotion, guest management, pitching you as a guest on other people’s podcasts, and so much more. All Things Podcasting has taken over in the space as the repurposing gurus when it comes to repurposing your podcast content into a YouTube channel, blog posts, emails, and social media posts.  Learn more about Caleigh and All things Podcasting here: https://allthingspodcasting.com

  • Wednesday, September 20th
  • 1:00 PM EST

August

Legal Basics

It's more important than ever to have best legal practices in place to ensure your business and assets are protected, and your community and clients are safe.

It's super important for your  business to be legally protected, especially in these unprecedented times. We are here for you to explain the law in an easy-to-understand fashion… and even make it a FUN process :) Our goal is to keep you safe and secure so you can focus on doing what you love and serving clients!

You will learn:

  1. The different types of legal issues and why you need to have everything in writing
  2. The essential legal documents you need to stay protected
  3. How to communicate expectations properly and why it's important for legal protection
  4. Employment contracts (employee vs contractor)

Cory Sterling is a lawyer, small business owner, group fitness instructor and yoga teacher. He wrote The Yoga Law Book and has served hundreds of clients in the health and yoga space all across the world, the majority of whom teach and own or operate a fitness/health studio. He has presented at conferences around the world, teaching about the law in a FUN and practical way. https://www.consciouscounsel.ca

  • Wednesday, August 23rd
  • 1:00 PM EST

July

PRACTICAL SEO: HOW TO OPTIMIZE YOUR WEBSITE & CONTENT WITHOUT TECHNICAL KNOW-HOW

Your website needs SEO so your potential customers and clients can find you—but you have no idea where to start, right? In this training, we'll break down what SEO is and how to actually start implementing it. You'll walk away knowing how to do keyword research (and what that even is!) and how to follow foundational SEO best practices. I'll also share some key tools you can use to make every step of the optimization process easier to implement and track. Come ready to take notes, because we're going to be covering a lot!

Jessica Thiefels is the founder and CEO of Jessica Thiefels Consulting, 2x podcast host, and 4x published author. She’s been featured in top publications including Forbes and Entrepreneur and was named one of Yahoo!’s Top 10 Marketing Coaches to Follow. Her mission is to help female-founded mental wellness brands amplify their message with intentional and authentic organic marketing.

  • Wednesday, July 26th
  • 1:00 PM EST

June

KNOW YOUR MONEY, GROW YOUR BUSINESS: SETTING YOUR BUSINESS UP FOR FINANCIAL SUCCESS

Are you a solopreneur or small business owner? During this program, you will learn simple and actionable strategies to get your business finances in order so you can save time, stress less, and keep more of the money that you earn.

Sara Fins is an expert Financial and Certified Health Coach and retired CPA who spent over a decade as an accountant in the corporate world and a decade running her own health coaching practice. Now she blends her accounting background and entrepreneurial experience to help other solopreneurs manage and master their business finances with ease.

Through her private coaching programs, workshops, and her signature course, “Easy Business Bookkeeping,” Sara helps small business owners feel confident managing their business finances so they can save time, stress less and keep more of the money that they earn.

  • Wednesday, June 21st
  • 1:00 PM EST

May

HOW TO INCREASE VISIBILITY ONLINE USING CONTENT, SOCIAL MEDIA, DIGITAL PR AND BACKLINKS

E.A.T. the main ingredient to mastering Google Search Rankings! Google's algorithm determines your presence online. E.A.T. stands for Expertise, Authoritativeness, and Trustworthiness.  The shift online is toward how a user perceives your brand. Let's talk about how you can build your E.A.T. credibility using content, social media, digital pr, and backlinks to increase visibility online.

Kathleen Marrero owns First Fig Marketing & Consulting, a full-service digital marketing agency. She has worked with small business owners and entrepreneurs, helping them expand their online visibility to increase brand recognition and revenue using modern digital marketing strategies.

  • Wednesday, May 17th
  • 1:00 PM EST

APRIL

DEVELOPING YOUR GROUP PROGRAM OUTLINE

The seven steps to creating a perfect match for your dream clients and curriculum to launch your group health program.

This training is for established wellness providers who want to scale their business by structuring their proven knowledge to create an experience for their clients to improve health.

By the end of this training, you will:

1. Have the ability to identify the knowledge and skills you possess that can be easily marketed. Creating an attainable, desirable program promise will save you time and money in your sales and marketing.

2. Commit to memory the three keys to any health program that allow you or a health coach to teach your program again and again.

3. Start to build your strategy to increase your success rates with your group health program that you can document and convert into incredible testimonials.

For 15 years, Sarah has helped health providers increase their income and impact by using her passion for health with her drive to leverage time and teach others to do the same. Sarah is a Certified Online Curriculum Specialist and designs signature health programs for adult learners.

As the host of The Health of Your Business podcast, Sarah has interviewed the most prominent experts in functional and holistic health today.

Sarah lives on Boston's North Shore with her husband, Dan, and three children - Ella, Brody and Duke - where they live a plant-based lifestyle and take advantage of all New England has to offer.

  • Thursday April 27th
  • 1:00 PM EST

March

5 STEPS TO AN AUTHENTIC (AND EFFECTIVE) SOCIAL MEDIA STRATEGY

You want to be on social media - and you know your clients are there - but you also want to market your business in a way that feels authentic to you and your brand. In this webinar, we're going to talk about how to create a strategy that's aligned with your values and offering, while also being effective. You'll leave this session with fresh content ideas, a clear strategy, and a few key hacks for doing less while also growing your business through social media.

Jessica Thiefels is the founder and CEO of Jessica Thiefels Consulting, 2x podcast host, and 4x published author. She’s been featured in top publications including Forbes and Entrepreneur and was named one of Yahoo!’s Top 10 Marketing Coaches to Follow. Her mission is to help female-founded mental wellness brands amplify their message with intentional and authentic organic marketing.

  • Wednesday, March 22nd
  • 1:00 PM EST

February

INTRO TO SEO WITH DAN SHURE

Dan Shure will be taking us through the steps to take on your website for more visibility in search engines.  He will be working through a few of your sites live!

Dan Shure is co-owner of Evolving SEO with his wife Sarah. He has helped companies like GBH (Boston’s NPR and PBS), ButcherBox, Harvard Business Review, Zappos, and more solve challenging SEO problems and grow traffic since 2009. Dan is also the host and producer of Experts on the Wire, a popular SEO podcast downloaded over 800,000 times. Dan has spoken at conferences such as Social Media Marketing World, Content Jam, Content Marketing World, SMX and more. Dan’s articles and quotes have appeared on sites like Moz, The Next Web, Entrepreneurs on Fire, The New York Times, Search Engine Roundtable and more!

  • Thursday February 23rd
  • 1:00 PM EST

January 2023

BUSINESS SOUL MAP 2024 WITH JOY TAYLOR

  1. Define your business soul statements
  2. Plan for your success using the Business Soul MAP process
  3. Set clear intentions for 2023

This interactive session will include presentation and breakout rooms. Bring paper and a pen, and be prepared to take notes.  Learn more about Joy Taylor https://www.asoulinspiredlife.com

  • Thursday Jan 5th
  • 1:00pm EST/10am PT

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